Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a “Creativity-Certified” label, better revenue distribution plans, and initial user traffic.
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit.
With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.
John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.
Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.
It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.
YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back.
Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.
Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.
China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.
Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.
Chinese retail giant Alibaba has once broken its record for shopping sales event Singles Day, making a gargantuan 213 billion yuan (£24bn) in just 24 hours, but demand for big-ticket items fell due to China-US trade tensions.
Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.
Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.
Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.
TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.
Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.
UK software and translation company SDL has formed a strategic partnership with Alibaba Cloud to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets.
Chinese ecommerce giant Alibaba has joined forces with a state fund along with telecom company MegaFon and internet firm Mail.Ru Group as part of a new ecommerce venture in Russia.