May 10, 2021 | E-commerce and E-retailing, UK
As the UK’s national lockdown eased in April, consumers grew more confident with shopping in-store, with online grocery growth slowing to 25%, down from 92% last month, according to new research.
May 4, 2021 | Ad tech, Content marketing, Online advertising, Online video, Paid search, UK
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Apr 20, 2021 | E-commerce and E-retailing, Mobile, UK
There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.
Apr 20, 2021 | Content marketing, Online advertising, Social, UK
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Apr 20, 2021 | Ad tech, Content marketing, Marketing transformation, Online advertising, Online video, Paid search, Programmatic, UK
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Apr 19, 2021 | Ad tech, India
Indian tech startups are enjoying a period of sustained success. The Pandemic, a tape-cutting Government budget, and record-levels of investment has spurred the subcontinent’s tech-heavy sectors to dizzying growth.
Apr 13, 2021 | E-commerce and E-retailing, UK
Asos has more than tripled first-half profits to a record £106m as the online retailer continues to benefit from the pandemic.
Mar 23, 2021 | Content marketing, Online advertising, UK
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
Mar 23, 2021 | China, Content marketing
Warner Music has expanded its licensing agreement with Chinese media giant Tencent that will also see the companies collaborating on a new joint venture record label.
Feb 25, 2021 | Facebook marketing, Social, UK
Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.
Feb 23, 2021 | Australia and New Zealand, Content marketing, Regulation
Facebook is to restore news to Australian pages on its platform after the government agreed to change its landmark media bargaining code that would force the social network and Google to pay for displaying news content.
Feb 23, 2021 | Content marketing, Latin America, Online video
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.
Feb 19, 2021 | Content marketing, UK
In 2020, the FTSE Media sector set a new annual record for the number of profit warnings issued in a year with 81% attributed to COVID-19, according to data from the latest EY Profit Warnings Report.
Feb 18, 2021 | Australia and New Zealand, Content marketing, Regulation
Facebook has blocked Australian media organisations and users from sharing news content on the platform, following a row between tech firms and the Australian government over licensing payments.
Feb 16, 2021 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Social, Twitter marketing, UK, Viral and buyrals
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Feb 16, 2021 | Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Motoring, Online advertising, Online video, USA, Viral and buyrals
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
Feb 10, 2021 | CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, UK
British shoppers spent £1.4bn on groceries online during the month of January, a growth of 121% in the last four weeks ending 30th January. A large proportion of this expenditure was from new online shoppers who spent an equivalent of £770m, reveals new data released today by NielsenIQ.
Feb 8, 2021 | Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Online video, USA
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
Feb 8, 2021 | E-commerce and E-retailing, UK
Boohoo has bought Dorothy Perkins, Wallis and Burton in a £25.2m deal set to transform the fashion brands into online-only platforms, resulting in 2,450 job losses.
Feb 8, 2021 | Clothing, Content marketing, E-commerce and E-retailing, Marketing transformation, UK
As iconic international high street retail brands like Topshop and Debenhams go online-only, the pandemic is driving the most extreme transformation in the clothing industry, questioning the viability of traditional business models.
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