Aug 26, 2016 | Australia and New Zealand, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Domino’s has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world. The fast food chain has partnered with drone start-up Flirtey to launch the service, demonstrating the first stage with a pizza delivery in...
Aug 23, 2016 | Argentina, Australia and New Zealand, Brazil, Chile, China, France, Germany, India, Latin America, Mexico, Mobile, Russia, South Africa, UK, USA
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...
Aug 22, 2016 | Email marketing, Online advertising, Social media, UK
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research. The study, from Mailjet, indicates that whilst 84% of consumers now welcome brand interaction via real-time...
Aug 19, 2016 | China, Social media
Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China’s most valuable technology company on Thursday. Data compiled by spreadbettor IG, showed Tencent’s market capitalisation was at 1.9103 trillion...
Aug 19, 2016 | China, India
The number of web users in India will double to 730m by 2020 compared to 350m at the end of 2015, driven by rural take-up, according to new data. The figures, from ‘The Future of Internet in India’ report by Nasscom and Akamai Technologies, means India’s...
Aug 18, 2016 | Online advertising, UK
Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data. The data, from the IAB and YouGov, indicates that there has been no increase in the overall number of UK adults online using ad blockers – 21% in July vs...
Aug 17, 2016 | China, Content marketing
In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK’s Mail Online. The non-cash deal works as a straight content swap, with each publication taking about 40 stories a week from the partner site. The Mail Online...
Aug 11, 2016 | India
Microsoft-owned LinkedIn has passed the 100 million user-mark in the Asia Pacific region, driven mainly by India, according to new data.
Aug 10, 2016 | E-commerce and E-retailing, UK
Online-only retailers are growing at a significantly faster rate than multichannel ones, and are seeing a higher average basket value, too, accordingto a new report from IMRG and Capgemini. Using data from the IMRG Capgemini eRetail Sales Index, the report outlines...
Aug 10, 2016 | Mexico, Mobile
The majority of UK consumers are left dissatisfied with the mobile advertising experience, according to new research. The report, from mobile platform Unlockd, highlighted that less than half (47%) of consumers consider their mobile advertising experience to be...
Aug 8, 2016 | E-commerce and E-retailing, Mobile, Social media, UK
Over 8 in 10 adults (82%) in Great Britain used the internet every day or almost every day, according to research. The study, from ONS, indicates a rise from 78% in 2015 and more than double the 35% reported in 2006, when directly comparable records were first...
Aug 5, 2016 | Brazil
Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016. Greenlight research discovers what marketers can learn from the Olympic and Paralympic Games 2012 and how brands...
Aug 4, 2016 | Mobile, UK
Fifteen million UK internet users have taken a ‘digital detox’ to tackle their internet addictions, according to new research. The study of 2,025 adults and 500 teenagers from Ofcom, indicates that internet is affecting people’s personal and working...
Jul 21, 2016 | Australia and New Zealand, CPG, Social media
Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a “Create Your Taste” campaign that resulted in a number of highly offensive burger names appearing on its official site. The ‘Create Your Taste’ contest asked fans of the...
Jul 14, 2016 | China, USA
2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics. Digital ad spend in Asia-Pacific will...
Jul 1, 2016 | India, Mobile
An ultra cheap Android smartphone has gone on sale in India, costing just 251 rupees (£2.77). The Freedom 251 is an Android phone advertised by Ringing Bells will ship in batch of 200,000, but the company will make loss on each handset. The specifications are...
Jun 28, 2016 | Regulation, USA
The US has finally agreed to the terms behind a data sharing pact with EU countries, which aims to protect citizens following governmet spying revalations. The new agreement, called Privacy Shield, has been finalised this week. Privacy Shield is a US-EU agreement made...
Jun 28, 2016 | China, Regulation
The Chinese government is to enforce stricter controls on the way search engines display ads in the country, in a bid to better distinguish between natural and paid-for content. Users have been particularly concerned with medical ads, which are a threat to...
Jun 27, 2016 | CPG, India, Online advertising, Online video
This social media video for Ariel washing Powder was hailed by Facebook’s Sheryl Sandberg as “one of the most powerful” she’d ever seen. The Indian ad campaign encouraged men to do their fair share of housework. Case study summary • Video and social...
Jun 24, 2016 | Regulation, UK
The international courier ParcelHero has responded to the vote to leave the EU by calling for the Government to negotiate immediately for access to the single market, and not seek to impose tariffs on EU imports into the UK. Yesterday, the UK voted to leave the EU on...
