Apr 21, 2016 | UK
As Queen Elizabeth II celebrates her 90th birthday, Qing Wang, Professor of Marketing and Innovation at Warwick Business School, reveals five reasons why she is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities...
Apr 21, 2016 | E-commerce and E-retailing, UK
Leaving the EU will add 30% to the price of an average import to the UK and cost the typical SME importer £163k a year through increased shipping costs, duties and taxes, red tape and border delays, according to a new study. The report, from International courier...
Apr 20, 2016 | China, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year. The percentage of the FMCG giant’s digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in...
Apr 15, 2016 | Online advertising, UK
IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit. .@IPA_Updates #Bellwether: Event marketing posts 6.3% budget increase...
Apr 14, 2016 | Online advertising, UK
UK digital ad spend grew 16.4% in 2015, with the average home now owning 8.3 internet devices, according to new stats from the IAB. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC, indicates that advertisers spent a record £8.61...
Apr 13, 2016 | Search engine marketing, UK
UK searches for ‘leave’ related EU searches outnumber ‘stay’ searches by a margin of nearly 5:1, according to new research. The study, from Hitwise, a division of Connexity, lifts a lid on what Brits are searching for when it comes to learning and informing their...
Apr 8, 2016 | China, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online. The FMCG giant said it would sell a fuller range of its products, including Oreo, Toblerone, Cadbury and Trident, on Alibaba’s online marketplace...
Apr 5, 2016 | Content marketing, Regulation, UK
Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads. The warning, from Competition and Markets Authority (CMA) marks a clampdown on sponsored ads, otherwise known as ‘native...
Apr 5, 2016 | E-commerce and E-retailing, UK
John Lewis has opened applications for JLAB, its ecommerce startup accelerator programme run in conjunction with innovation partner L Marks. JLAB’s accelerator programme fast-tracks growth of startups in the retail space, with a £200k microfund and 12 weeks’ mentoring...
Apr 4, 2016 | Mobile, UK
England’s Football League has announced that free wi-fi, for a particular set of official apps, will be made available at Championship, League One and League Two stadiums. Fans will be able to access club-branded apps to get news, social media content,...
Apr 1, 2016 | China, E-commerce and E-retailing
Walmart has launched a new e-commerce service that aims to bring ‘quality’ overseas products to Chinese consumers. The ‘Walmart Global Shop’ service launches on its mobile app, with stores in Southern China also stocking products and offering a pickup service. There...
Mar 31, 2016 | China, Regulation
China is planning new rules which would require firms that serve domestic internet users to register their web addresses inside the country – a move which has raised concerns among foreign businesses. The rules are found in Article 37 of the ministry’s...
Mar 22, 2016 | E-commerce and E-retailing, Email marketing, UK
The vast majority (93%) of UK retailers do not send follow-up emails to shoppers who have browsed products online but not made a purchase, risking the loss of significant revenue. The study, from Bronto Software, provides an audit of the product page abandonment and...
Mar 18, 2016 | Australia and New Zealand, Online advertising
Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data. This new infographic from agency Signal illustrates how Australian marketers are spending more on their advertising budgets in order...
Mar 18, 2016 | Content marketing, Online video, UK
UK viewers are only half as likely as viewers globally to “cord cut” in favour of online services, suggesting the threat posed to the likes of Sky and Virgin from online subscription services such as Netflix and Amazon is rather overplayed, according to new data. The...
Mar 17, 2016 | India, UK
Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate. Leading entrepreneur Lord Bilimoria, who attended the IE20...
Mar 14, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, UK
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK. Junk food ads are already banned on TV, but this could soon be extended to online in a bid to combat the obesity epidemic, the UK’s...
Mar 14, 2016 | Regulation, UK
Cybercrime is not seen as an equal threat as traditional crimes, such as burglary, according to a new survey. The results of new research in the UK have revealed that 88% of Britons see cybercrime as now being as big a threat as offline crime, whilst 76% of people...
Mar 11, 2016 | Digital marketing skills, UK, USA
The UK is Europe’s most desirable technology hub for global tech workers looking to move abroad, with London rivalling New York and San Francisco as the world’s top tech hub, according to a survey of over eight hundred international technology professionals. The...
Mar 7, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, UK, USA
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research. Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six...
