Mar 2, 2016 | Australia and New Zealand, India, Mobile, Online advertising, Online video, Viral and buyrals
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the...
Mar 1, 2016 | Online advertising, UK
Over two-fifths (22%) of British adults online are currently using ad blocking software – a rise from 18% in October, according to new research. The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that the...
Feb 29, 2016 | CPG, FMCG digital marketing food and beverages, France, Online advertising, Online video, Viral and buyrals
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…...
Feb 29, 2016 | E-commerce and E-retailing, UK
Amazon is taking its grocery delivery service in the UK, partnering with supermarket giant Morrisons to deliver frsh food to customers. Under the new deal, Morrisons will supply products for the Amazon Prime Now and Amazon Pantry services. The deal does not affect...
Feb 17, 2016 | Content marketing, USA
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups. Last week saw mixed fortunes for Pandora: the service...
Feb 12, 2016 | Content marketing, UK
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry. In a statement, owners ESI Media said The Independent, launched in 1986, would become “the...
Feb 11, 2016 | Facebook marketing, India
Facebook sparked controversy this week, after a key board member Marc Andreessen linked India’s rejection of its free mobile service with ‘anti-colonialism’. 1/Last night on Twitter, I made an ill-informed and ill-advised comment about Indian politics and...
Feb 10, 2016 | Online advertising, Online video, Social media, Twitter marketing, USA, Viral and buyrals
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research. The data, from Kantar Media, looked at how advertising played out during the event....
Feb 9, 2016 | Facebook marketing, India
India’s telecoms regulator has blocked Facebook’s Free Basics internet service today, saying the scheme violates net neutrality. While not ruling explicitly on net neutrality, the Telecom Regulatory Authority of India (TRAI) decided not to allow what it...
Feb 5, 2016 | China, Mobile
Phones made by China’s Xiaomi – the world’s fourth biggest smartphone maker – are going on sale in the US for the first time, but they won’t be able to run on 4G networks. The carrier US Mobile said it would be importing a range of Xiaomi...
Feb 3, 2016 | Regulation, USA
A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens. The two sides have...
Feb 1, 2016 | Latin America, WhatsApp
WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research. The research, from Global Web Index, indicates that WhatsApp has already made substantial progress...
Jan 25, 2016 | E-commerce and E-retailing, Mobile, UK
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter. New data from the British Retail Consortium and Google has revealed that UK beauty and apparel companies enjoyed the biggest rise in search volumes on mobile...
Jan 21, 2016 | China
Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research. Although it’s been around for just five years, WeChat has made a momentous impact on Chinese internet users and staked its...
Jan 20, 2016 | China, Social media, Twitter marketing
Chinese social network Sina Weibo, often called the country’s version of Twitter, is ending its 140-character limit for user posts. The move could increase pressure on Twitter to do likewise, following reports it will get rid of its iconic 140 character limit for...
Jan 20, 2016 | E-commerce and E-retailing, Mobile, UK
UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey. The research, from ecommerce platform provider Episerver, surveyed the mobile shopping habits of ten nations across the UK,...
Jan 18, 2016 | E-commerce and E-retailing, Germany, UK, USA
UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany. British shoppers spend the most – an average of £1,050 each year, followed closely by the US with £1,001. German consumers...
Dec 21, 2015 | China, Marketing through gaming
Chinese internet giant Tencent has bought one of the world’s biggest biggest online games- League of Legends. In 2011 Chinese internet giant Tencent acquired a majority stake in League of Legends developer Riot Games, and now the company has acquired the rest of the...
Dec 21, 2015 | Online video, UK, Viral and buyrals
What’s the most emotional TV ad this Christmas from Britain’s big high street brands? ICM Unlimited used webcams as part of a survey to capture emotions on faces during a screening of six festive ads. ICM Unlimited found that ‘The Art of Christmas’ from M&S came...
Dec 11, 2015 | China
Chinese tech giant Baidu has successfully tested its driverless car on roads near the company’s headquarters in Beijing. Baidu’s modified BMW 3 series has completed a rigorous, fully autonomous testing on mixed roads. The Chinese Google’s autonomous...
