Oct 21, 2015 | CPG, FMCG digital marketing food and beverages, France, Online video, Viral and buyrals
Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray. The film opens on two men picking up their order in Burger...
Oct 21, 2015 | Online video, USA
With Netflix launching this week in Spain, Portugal and Italy, new research suggests that half of the US population now regular watched the video streaming service. The study, from Global Web Index, looks at the service’s competition in its prime market of the USA, as...
Oct 19, 2015 | China, Social media
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses. The advanced version of New Data Center is a paid product that allows brands and Weibo verified account owners to track and benchmark their social...
Oct 15, 2015 | France, Germany, Online advertising, UK
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany. In Q3 2015, 52% of online ads served in the UK met the IAB and Media Ratings Council’s...
Oct 15, 2015 | China, Mobile
The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work? Every FMCG brand is looking for leverage in mobile channels, but until now few have braved entering the device war...
Oct 14, 2015 | E-commerce and E-retailing, Mobile, Online advertising, UK
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting. The pizza delivery company is using location data to implement ‘hyperlocal’ targeting on...
Oct 13, 2015 | E-commerce and E-retailing, UK
Just 19% of total annual revenue comes from digital sales channels, but growth is expected as strategies mature and IoT and wearables rise up the agenda, according to a new report. The study from global ecommerce consultancy Salmon analysed how companies across a...
Oct 12, 2015 | Facebook marketing, Regulation, Social media, UK
Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law. The amount is less than the average UK worker, who with an annual salary of £26,500, would contribute a total of £5,393 through income tax and...
Oct 9, 2015 | India, Mobile, Social media, WhatsApp
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day. Instant messaging (IM) has seen a 12% increase in daily usage globally as more people opt for closed messaging...
Oct 8, 2015 | Online advertising, UK
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by...
Oct 8, 2015 | Search engine marketing, UK
Bing Ads has launched a new syndication partnership with classified site Gumtree.com Under the new deal, visitors will now be served Bing Ads advertisements when searching on Gumtree across mobile and tablet. Ebay-owned Gumtree has an audience of over 14.9 million...
Sep 28, 2015 | China, Search engine marketing
Baidiu has launched ‘ Duer’, the first Chinese voice assistant to go against Siri, Cortana, and Google Now. Baidu Duer will be available on the Android search app. It will initially provide services for three categories: dining, movies, and pets, but more categories...
Sep 24, 2015 | Mobile, South Africa, Unilever - Research, tips and news for marketers
South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a...
Sep 23, 2015 | Australia and New Zealand, Latin America, Online advertising
By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research. The data, from media network Carat, forecasts an accelerated global ad spend growth in 2016...
Sep 23, 2015 | Digital marketing skills, UK
More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey. The study – “Branding Measurement in Today’s Accountable World: A Tale...
Sep 22, 2015 | France, Regulation, Search engine marketing
A French privacy watchdog has rules that Google should extend its Euopean ‘right to be forgotten’ ruling to the rest of its search engines worldwide. In a press release, the Commission nationale de l’informatique et des libertés (or CNIL) upheld its decision earlier...
Sep 18, 2015 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data. The study, from eMarketer indicates that worldwide ad spending will reach $719.20bn by the end of 2019. The pace of growth will vary widely across...
Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 17, 2015 | France, Germany, Online advertising, UK
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data. The results, announced by IAB Europe at this week’s dmexco 2015 event, indicate that automated ad buying is still dominated by desktop,...
Sep 17, 2015 | Mobile, Regulation, Russia
Russia’s anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones. The firm could face penalties of up to 15% of its 2014 revenue in Russia. The case was originally...
