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Plymouth home to world’s first 5G ocean-based marine testbed

Dec 1, 2020 | IoT, Marketing transformation, Mobile, UK

Plymouth Sound is to be home to the world’s first 5G ocean-based marine testbed, putting the city at the forefront of marine and maritime innovation.

Making a campaign during lockdown: PagoFX by Santander reveals how it was done

Nov 30, 2020 | Content marketing, Marketing transformation, Online advertising, Online video, UK

Earlier this year, Santander launched PagoFX, an international transfer, service. Here, the financial giant reveals how it managed to produce a full campaign during a pandemic.

Sainsbury’s secures number one spot in top 10 Christmas ad rankings

Nov 27, 2020 | Content marketing, E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals

Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.

No filter: Orange France launches funny festive ad ‘Unicorn Grandad’

Nov 27, 2020 | Content marketing, France, Online advertising, Online video, Viral and buyrals

Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.

Australian digital adpend bounces back

Nov 24, 2020 | Australia and New Zealand, Content marketing, Online advertising

Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.

Global shoppers turn to online shopping this Black Friday

Nov 19, 2020 | E-commerce and E-retailing, USA

As Black Friday looms ever closer with less than two weeks to go, more than half (52%) of US shoppers believe physical stores should close this Black Friday, citing concerns over the coronavirus pandemic.

John Lewis Christmas ad: Retailer gets artistic in ‘Give a Little Love’ commercial

Nov 13, 2020 | Clothing, Content marketing, E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals

John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.

Bigger than Black Friday: China’s Singles Day sets new online sales record

Nov 12, 2020 | China, E-commerce and E-retailing

China’s Alibaba has revealed that orders on its ecommerce platforms during the Singles’ Day shopping extravaganza hit a record 498.2 billion yuan ($75.1bn).

Footwear Brand Zumnorde picks LiveArea for ecommerce and UX design push

Nov 12, 2020 | Content marketing, E-commerce, Germany, Online advertising

LiveArea is partnering with German footwear retailer Zumnorde to build and launch a new digital store on BigCommerce and, through site redesign, deliver more consumer-focused online user experiences.

GSK revamps ‘Joy of Movement’ campaign for Voltaren

Nov 12, 2020 | Content marketing, FMCG digital marketing, Germany, Online advertising

GSK Consumer Healthcare Brand Voltaren has launched a new global campaign building on their tagline The Joy of Movement with a deeper purpose: movement allows people to connect.

UK plans to ban all online junk food advertising to tackle obesity

Nov 11, 2020 | Ad tech, Content marketing, Online advertising, Regulation, UK

Online adverts for fatty, sugary and salty food could be banned under new proposals set out by the UK government, but the plans have been criticised for going to far.

How are brands responding to a pandemic Christmas? Top 5 ads reviewed

Nov 10, 2020 | Content marketing, Online advertising, Online video, UK, UK digital marketing, Viral and buyrals

We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.

Ad of the week: Amazon tugs heartstrings with Christmas ‘ballet’ ad

Nov 9, 2020 | Content marketing, E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals

Amazon has launched its UK Christmas advert that tackles the Covid crisis with an uplifting tale of a young determined dancer.

IPO shock: Jack Ma’s blockbuster Ant float suspended by China

Nov 6, 2020 | Ad tech, China, Regulation

The much- hyped listing of Ant Group, a financial technology firm founded by Alibaba’s Jack Ma, has been suspended by the Chinese government citing “major issues”.

Twitter fail: Gap US election ‘unity’ sweatshirt sparks backlash

Nov 5, 2020 | Clothing, Content marketing, Online advertising, Social, Twitter marketing, USA, Viral and buyrals

Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.

Burger King tells customers to ‘order from McDonald’s’ to help hospitality staff during lockdown

Nov 4, 2020 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Social, Twitter marketing, UK, UK digital marketing

In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.

US election: Biden overtakes Trump in Google search popularity

Nov 3, 2020 | Paid search, Regulation, Search Engine Optimization, USA

Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.

Search marketing in China: How UK ecommerce brands can rank high on Baidu

Nov 2, 2020 | China, Online advertising, Search engine marketing

Ecommerce brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube, with 75% of websites ranked in the top ten positions on Baidu are .com sites.

WARC: UK ad market ‘won’t recover until 2022’

Oct 30, 2020 | Ad tech, Content marketing, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, UK

The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.

AliExpress debuts real-time livestreaming translation feature ahead of Singles Day shopping frenzy

Oct 28, 2020 | Artificial intelligence, China, CPG, E-commerce and E-retailing, Transformation

AliExpress has unveiled a real time livestreaming translation feature to let merchants and live streamers to achieve international success in the 2020 11.11 Global Shopping Festival.

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