Argentina online ad spend up 117% in 2011

Online marketing is soaring in Argentina, with $ 1,147m was spent on advertising in Internet during 2011, representing a growth of 117% compared to 2010 ($528m). The data, from the Interactive Advertising Bureau of Argentina (IAB), indicates that the Internet was the...

Brazil online ad spend to increase 40% in 2012

Online ad spend in Brazil is set to grow by 39%, according to new data from IAB Brasil’s Indicadores de Mercado. The trade body notes that overall billing for online advertising in Brazil in 2011 totaled 3.33 billion reales (US$1.6 billion) and predicts that it will...

Which countries generate the most ad impressions: Global

2011 saw American publishers account for the highest percentage of online impressions. However, the chart shows that throughout 2011, the Asia-Pacific publishers in China and Japan progressed sigificantly ahead of their Northern European counterparts. (Click on the...

Top 5 display advertisers in Brazil

There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter. The study, from comScore, looked at the display advertising market in Brazil. The findings indicate that...

Hackers hit India after Torrent sites ban

Hacking group Anonymous India has struck a leading ISP in the country to protest a ban on Torrent sites. Last week, several BitTorrent sites along with other stranger choices like Vimeo were blocked in Indiaby at least one ISP. Now, others are joining, though the...

Online video use in Germany soars

In March, 46.9 million Internet users in Germany viewed at least one video online, marking an an increase of 2.3 percent over the previous year, according to new research. The study, from comScore, found that the average time per visitor increased by 33.7 percent to...

Website design in India? Tips from our digital strategists

If you’re working on a global brand, remember that the beautiful site their New York agency has created might be designed for high-bandwidth markets. Always look at the load times to ensure your consumers see your message quickly. Ditch the flash and the heavy images:...

India: Reach of key online categories: India Vs. Worldwide

Search, social networking and email are the top three key categories fro online communities in India, with social networking and email being significantly more popular categories in India than the rest of the world. View a larger image...

Mobile marketing in India? Tips from our digital strategists

While ownership of Internet-connected PCs might still be relatively low across the country – and reserved mainly for the more affluent city-dweller – mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for marketers to...

India: Online App usage for men and women

Women use online instant messaging applications three times as much as men, and are more active social networkers. However, men install more apps than women with 16 apps added per month compared to just 11 by...

Video: Social Media in India

This video from Nielsen offers key data on social media’s growth in India, and its impact on marketing strategies.

Indian online ad spend to rise 54% this year

The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data. The research, from the Internet and Mobile Association of India (IAMAI) and IMRB, found that as of March 2012, the industry was worth Rs...