Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.
Liverpool FC have partnered up with Intel in order to provide online fans on social media and the official website fans with more video content.
Global secure personal authentication firm MyPInPad has struck a strategic partnerships with Mswipe, India’s largest independent mobile POS merchant acquirer and network provider, and the world’s leader in digital payments, Visa, to propel contactless payments in India.
European consumer satisfaction ratings for online shopping journeys during the Covid-19 lockdown were among the highest globally with shoppers reporting the lowest rate of out-of-stocks and shipping delays during the crisis when compared to other countries, according to new research.
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
The economic damage caused by the Covid-19 pandemic has led to a reduction in all types of marketing, with events spending hardest hit and online budgets falling 35%, according to new data.
Consumers continued to move more of their shopping online, with June generating a record $73.2bn in total spend, up 76.2% on last year, according to new research.
In a major U-turn, the UK government has ordered all Huawei technology to be stripped out of the UK’s 5G network by 2027.
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Eating and drinking out in bars and restaurants is the top activity adults are looking forward to resuming post-lockdown, but only a third plan to do so as caution remains, according to new research.
Commuters journeying into the UK capital spend nearly two and a half hours per day travelling door-to-door, an average of £10,020 worth of unpaid time, according to new research looking into the costs and savings of remote working.
Google, Facebook and Twitter and Telegram are among tech companies that are pausing processing requests for user data from Hong Kong law-enforcement agencies following China’s imposition of a national-security law on the city.
Digital scrapbook app Storychest is launching a new children’s initiative, helping families through lockdown to create diaries of their experience that will be shared with future generations.
Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research.
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
In the crowded meal-kit delivery sector, the start-up business Plated wanted to expand its customer reach outside of its usual acquisition channels of social, search, and display. This native ad case study looks at how they ran A/B testing to optimise content on native ad platforms, getting in a 12% jump in new sign-ups.
Online travel agency Loveholidays.com used artificial intelligence to turn millions of customer data points into a smart strategy, boosting sales while keeping costs down. This case study looks at how the online travel retailer achieved 190% year on year growth through the use of multi-touch lead attribution.
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
Ford is working with Vodafone Business to unlock the potential of 5G to future-proof electric vehicle production.
As UK businesses continue to operate remotely, relying heavily on digital strategies, new research reveals that many UK businesses struggle to fully understand and manage their digital operations.