Video platform Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns running on its own video player.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.
Sales at UK convenience stores grew by almost a fifth (17%)1 in the last four weeks ending 13th June 2020, as UK consumers in lockdown prioritise shopping at their most local and convenient store, reveals new figures released today from Nielsen.
Ecommerce has boomed during the coronavirus pandemic, but the majority of UK consumers are ready to return to bricks-and-mortar stores, according to new research.
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister
The UK government’s contact-tracing app will not be ready before winter, a health minister has said, despite initially being promised to go live in mid-May.
The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration, with agencies Ogilvy, Octopus Group, Omobono, Gilroy and Sojourn Solutions signing up to the code,
TikTok usage has more than doubled its number of users since the COVID-19 outbreak, with one-third of 15-25-year-olds in western markets are using the social media newcomer.
As the UK starts the ease shopping restrictions after the ovid-19 lockdown, the majority of Brits have admitted they plan to change how they shop in the future, with more staying with online shopping despite finally having the option to go to physical stores.
WhatsApp has launched its first in-app payments service, following a beta test in India.
The global disruption caused by Covid-19 has provided the ecommerce industry with a “once in a lifetime” opportunity, but digital-first businesses must be agile and embrace change in order to continue capitalising on this retail evolution, according to a new report.
Social media companies are pulling more of the tens of thousands of the foreign propaganda accounts notorious in interfering in elections around the world.
Non-essential shops in England have been permitted to reopen their doors today, for the first time since March amid the Coronovirus pandemic, but many small retailers fear for their survival amid a boom in online sales and new social distancing rules.
Automotive, fashion and jewellery enjoy a boost in online revenue as consumers prepare for their return to the office
As lockdown lifts gradually across the UK, new data reveals that automotive, fashion and jewellery retailers saw online revenues recover over the course of May.
Brits plan on spending money on treats, driving more and more window shopping as the lockdown slowly eases across the country, according to new research.
Mobile adtech firm Tabmo has launched a tool, called In-Store Impact, that provides brands and retailers with real-time data on the increase in physical store visits generated by their advertising activity.
Sainsbury’s has increased its promotions by 18% in the last week ending 7th June 2020, now running 13% more promotions than it did in January, signally a ‘return to normal’ for the retailer following the COVID-19 pandemic, according to new data.
Britain is leading digital acceleration in terms of adopting new technology, but the fear of fake news has increased, according to new research.
Just weeks after its launch in the United Kingdom, Disney+ in April emerged as the country’s third-largest subscription video on demand (SVOD) player, with 4.3 million subscribers.