Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...

Top 10 YouTube brand channels in the Philippines

Smart Corporate, Nestle, and Unilever’s Ponds were the top three most views YouTube brand channels in the Philippines during 2014, according to new data. Image source: Socialbakers, Feb 2014 The research, from Socialbakers’ YouTube monitoring tool, rates skin care...

Top 10 searches in the Philippines

The death of Paul Walker, Miss Universe, FIBA Asia, UAAP Season 76, and Wimbledon were amongst the top Google searches for the Philippines in 2013. The Philippine Google Zeitgeist is based on what Filipinos searched on google.com.ph. The devastating Typhoon Yolanda...

Philippines digital marketing industry worth $179m by 2016

The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data. The figures, from the Internet and Mobile Marketing Association of the Philippines (IMMAP), were...