Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Sep 22, 2014 | China, E-commerce and E-retailing, Mobile, Philippines
Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research. The data, from Nielsen, indicates that consumers across Southeast Asia are going online in...
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 6, 2014 | Philippines
With the fastest growing online audience in Southeast Asia, digital is booming in the Philippines- but the real growth is yet to come. Around 70% of Filipinos still don’t have access to the internet- that’s roughly 70 million people who can’t still be reached...
Feb 24, 2014 | CPG, Philippines
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff. The...
Feb 24, 2014 | Mobile, Philippines, Search engine marketing
Hizon’s Catering, a local catering company in the Philippines, used the power of digital marketing, via the web, social, search and mobile, to improve its sales. This video shows how their target customer engages with their company at different phases in their wedding...
Feb 24, 2014 | Philippines, Social media, Viral and buyrals
Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly...
Feb 24, 2014 | Facebook marketing, Philippines, Regulation, Social media
The Philippines has been named as one of the main sources for click farms, responsible for generating fake likes for brands on social networks such as Facebook and YouTube, according to new research. Much has been written recently about how click farms are generating...
Feb 20, 2014 | Philippines
Smart Corporate, Nestle, and Unilever’s Ponds were the top three most views YouTube brand channels in the Philippines during 2014, according to new data. Image source: Socialbakers, Feb 2014 The research, from Socialbakers’ YouTube monitoring tool, rates skin care...
Feb 19, 2014 | Mobile, Philippines, Social media
Filipino Internet users spent 6.2 hours per day on the Internet through laptop or desktop computers and 2.8 hours through mobile devices, according to new research. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore The study,...
Feb 17, 2014 | Marketing through gaming, Mobile, Philippines, WhatsApp
Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popular, according to new research. The Southeast Asia Top 10 Smartphone Apps ranking, based on Nielsen Informate Mobile Insights...
Feb 17, 2014 | Philippines
Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research. The study, from Nielsen, looked at consumer trust across South Asia. Across Southeast Asia, consumers placed...
Feb 17, 2014 | Philippines, Search engine marketing
The death of Paul Walker, Miss Universe, FIBA Asia, UAAP Season 76, and Wimbledon were amongst the top Google searches for the Philippines in 2013. The Philippine Google Zeitgeist is based on what Filipinos searched on google.com.ph. The devastating Typhoon Yolanda...
Feb 17, 2014 | Philippines
The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data. The figures, from the Internet and Mobile Marketing Association of the Philippines (IMMAP), were...
