3M turns banners into Post-It notes

3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself. View the case study below: If the same banner comes up again and again, why not make it a Post-it...

Android faces probe in Russia after Yandex protest

Russia’s most popular search engine Yandex has asked the state anti-monopoly watchdog to investigate Google for possibly violating Russian antitrust law. Yandex alleges that its rival has an unfair advantage because it insists device-makers set Google as the default...

Samsung debuts first Tizen phone in Russia

Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer. Called the ‘Samsung Z’, the move marks the first time Samsung has ditched Google’s Android operating system in favour of its own platform. The South Korean firm has...

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...

Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)

The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...