April Fools’ round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...

UK govt. debuts first native advertising campaign

The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain. The ‘Great Business’ campaign centres on four videos that sit under the...

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...

Mobile ad revenue ‘to overtake newspapers in 2014’

UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research. The study, from eMarketer, indicates that mobile ad spend will rise from £1.9m in 2013 to £2.3bn in 2014. In contrast,...