Feb 15, 2017 | Online advertising, Regulation
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to...
Feb 10, 2017 | Regulation
Wikipedia editors have voted to ban the Daily Mail as a source for the website in all but exceptional circumstances after labelling the news group “generally unreliable”. Both the paper and, more prominently, the Mail Online are both no longer allowed as sources in...
Feb 7, 2017 | Online advertising, Regulation
The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work. Newly appointed CEO, Jon Mew said, “Primarily my aims as CEO are to re-assert positivity around digital marketing and to...
Jan 31, 2017 | Online advertising, Regulation
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud. Affectv and RadiumOne are the first companies to receive a certification seal that their...
Jan 30, 2017 | Regulation, Search engine marketing
Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online....
Jan 26, 2017 | Online advertising, Regulation, Search engine marketing
Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report. The company says efforts to crack down on payday loan ads, ads that look like system errors and fake news ads were among those that led to an...
Jan 25, 2017 | Regulation, Twitter marketing
Massive collections of fake accounts are lying dormant on Twitter, possibly used to spread spam or suspicious links, according to new research. UK researchers accidentally uncovered the lurking networks while probing Twitter to see how people use it. On Twitter, bots...
Jan 24, 2017 | Online advertising, Regulation
Yahoo’s $4.8bn (£3.8bn) deal to sell its core business to telco Verizon is now not expected to be completed until the second quarter of 2017, following the revelation of two major security breaches last year. The revelation came after it emerged the business is...
Jan 24, 2017 | Online advertising, Regulation
Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey. The survey, from The Chartered Institute of Marketing (CIM), asked marketers...
Jan 23, 2017 | Online advertising, Regulation, Search engine marketing
Google is using its home advantage to place ads in top position on its search results, according to a new report. The Wall Street Journal cited analysis by data software firm finds that search results for hardware items like phones and laptops yield ads for...
Jan 18, 2017 | Regulation
The most common passwords of 2016 include “123456”, “qwerty” and “111111”, according to new research. More than 50% of people use the top 25 most common passwords, according to password manager Keeper, with a significant 17% of users safeguarding their accounts with...
Jan 17, 2017 | Regulation, Social media
Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year. “It’s important to us that the reports and news posted on Facebook are reliable,” a blog post on Facebook’s German website read. German...
Jan 5, 2017 | Online advertising, Regulation
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile,...
Dec 22, 2016 | Regulation
The so-called snooper’s charter will now a series of new legal challenges after the EU’s highest court ruled government’s “general and indiscriminate retention” of emails is illegal. The EU’s highest court found that only targeted retention aimed at fighting...
Dec 21, 2016 | Facebook marketing, Mobile, Regulation, Social media, WhatsApp
Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014. The EU ’s antitrust authority said it suspects Facebook supplied...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 15, 2016 | Regulation
Yahoo has announced that hackers stole data from more than one billion of its user accounts in August 2013, in what is thought to be the largest data breach at an email provider. The company disclosed that breach in September. Yahoo said it hasn’t identified the...
Dec 15, 2016 | Content marketing, Online advertising, Regulation
As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying. A...
Dec 7, 2016 | Content marketing, Online video, Regulation
YouTube’s most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring ‘clickbait’ over quality content. The vLogger, whose real name is Felix...
Nov 28, 2016 | Online advertising, Regulation
Major online ad exchange AppNexus has blacklisted news site Breitbart for “breaking their service rules regarding hate speech”. The move means that Breitbart can still sell ads, just not on AppNexus’ online marketplace, the second largest to Google’s. In a...
