Mar 13, 2014 | France, Germany, Mobile, Online advertising, Regulation, Search engine marketing, Social media, UK
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m....
Mar 12, 2014 | CPG, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Commissioner for the regulation of...
Mar 12, 2014 | Regulation
On the day when the Internet turns 25, Sir Tim Berners-Lee, the inventor of the world wide web, has called for a ‘Magna Carta’ bill of rights to protect its users. Watch this video from the BBC looking back at 25 years of the web. ) Berners-Lee compared to...
Mar 11, 2014 | Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Ahead of the World Wide Web’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results. The report from research firm Pew Internet, which surveyed nearly 1,500...
Mar 11, 2014 | Regulation, UK
David Cameron has invested £73m in a government fund to research the Internet of Things, claiming the concept to spur a ‘new industrial revolution’. The UK Prime Minister also revealed a new European Internet of Things grant fund, valued at up to £1mn, for companies...
Mar 11, 2014 | Regulation
To mark the ‘silver jubilee’ of the web, the Institution of Engineering and Technology (IET) is drawing attention to the huge contribution the internet has made to society while calling for a global debate about how we develop the web and improve digital skills to...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 24, 2014 | Facebook marketing, Philippines, Regulation, Social media
The Philippines has been named as one of the main sources for click farms, responsible for generating fake likes for brands on social networks such as Facebook and YouTube, according to new research. Much has been written recently about how click farms are generating...
Feb 19, 2014 | Regulation
Websites can link to freely available online content without seeking permission from the copyright owner, according to a landmark European court ruling. The EU Court of Justice in Luxembourg’s decision came after a dispute in Sweden between journalists and a web...
Feb 14, 2014 | E-commerce and E-retailing, Regulation
Hackers have exposed several thousand Tesco.com customer account details online. The list of more than 2,000 Tesco.com accounts was posted to popular text-sharing site Pastebin on Thursday. The supermarket giant said the data had been compiled by hackers using details...
Feb 13, 2014 | Regulation
This week saw one if the biggest cyber attacks in history, as hackers targeted an ‘unknown source’ with a flood of data capable of brining down vital web sevices. Online security specialists Cloudflare said it recorded the “biggest” attack of its kind on...
Feb 13, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...
Feb 13, 2014 | Online advertising, Regulation
Nearly two thirds (61.5%) of all web traffic around the world comes from bots- both good and bad- according to new research. According to a report from cloud app firm Incapsula, less than 40% of global web traffic comes from humans. In fact, 31% of traffic comes from...
Feb 12, 2014 | Facebook marketing, Online advertising, Online video, Regulation, Social media
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels. The February 2014 research,...
Feb 12, 2014 | Regulation, Social media, Twitter marketing
A social media experiment started by a fourth grade teacher from Ontario has shown up in the feeds of 42 million users, according to Twitter analytics specialist SocialBro. The post was retweeted 88,898 times with London the most active city, even though the original...
Feb 12, 2014 | Regulation
Online domain registrar NetNames has issued a strong warning for online businesses to be wary of cybersquatters and fraudsters as the first wave of new domain endings are made available to the general public for purchasing. Over the next four weeks, over 30 new gTLDs...
Feb 10, 2014 | Regulation
Britain’s most valuable companies are potential targets for cybersquatters in 2014 and beyond, with domain names such as .web and .online set to go live. New research from ICANN’s Trademark Clearinghouse has revealed that domain abuse is at risk of rising...
Feb 6, 2014 | Regulation, Search engine marketing
Google has offered further concessions to address regulatory concerns about its search technology, the European Commission said on Wednesday, effectively settling a three-year investigation and avoiding a fine of up to $5 billion. Under the agreement, Google would pay...
Feb 5, 2014 | Online video, Regulation, Social media
YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos. Last year, Channel 4 ran a documentary ‘Celebs, Brands and Fake Fans’ , which examined the growing trend for...
Feb 5, 2014 | Regulation
Yahoo received the most data requests from the US National Security Agency (NSA) ahead of Google, Microsoft and Facebook, according to new data released this week. The Guardian reports that 59,000 users had their data intercepted by internet firms in the period...
