Feb 29, 2016 | Digital marketing skills, Online advertising
Over a third (36%) cannot measure the business results of digital investment, with a lack of funding and conflicting KPIs cited as key reasons for the shortfall, according to a new study. The survey from Salmon and Rackspace, entitled ‘Prepare Your Business for the...
Feb 3, 2016 | Digital marketing skills, Online advertising
Yahoo is cutting its workforce by 15% as part of an “aggressive strategic plan” to drive growth after dropping to a $4.4bn loss for 2015. The loss was blamed on writedowns – cutting asset values – within its business during the final quarter of...
Feb 1, 2016 | Digital marketing skills
Microsoft is heading underwater for its latest data centre, in a bid to tackle high energy costs and control the carbon footprint. The prototype data centre is being tested hundreds of feet below the surface of the ocean in California The ‘Project Natick’...
Jan 21, 2016 | Digital marketing skills, Social media
LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals – highlighting the adjectives that they should avoid this year if they want to stand out from the crowd. Banish The Buzzwords from LinkedIn LinkedIn analysed the profile...
Nov 25, 2015 | Digital marketing skills, France, Germany, Online advertising
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA). The figures are estimates...
Nov 24, 2015 | Digital marketing skills, Mobile
While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research. The research,...
Nov 17, 2015 | Digital marketing skills, Online advertising, Search engine marketing
With a flood of consumer data now available to brands, there has emerged a new role: the Chief Data Officer (CDO). New research looks at how businesses are transforming their decision making processes, with big data at the centre. According to the latest report from...
Nov 13, 2015 | Digital marketing skills
As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses...
Nov 3, 2015 | Digital marketing skills
MasterCard is launching its Masters of Code competition with a London hackathon on November 14th and 15th at the Impact Hub in Westminster. Sponsored and hosted by MasterCard and organised by AngelHack, the Masters of Code competition is a series of weekend-long...
Oct 30, 2015 | Digital marketing skills, Facebook marketing, India, Mobile, Social media
Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds. The initiative forces employees to use Facebook apps like Messenger and — well, Facebook — on a much slower connection...
Oct 30, 2015 | Digital marketing skills, E-commerce and E-retailing, Mobile
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research. The CMO Club in partnership with Rakuten Marketing today released...
Oct 29, 2015 | Digital marketing skills, Regulation, UK
Over 230 founders and investors in the UK have written an open letter to Prime Minister, warning that cracking down on skilled immigration “could put Britain’s digital economy at risk”. Over 230 startup founders and investors, including Martha Lane Fox and the...
Oct 28, 2015 | Digital marketing skills, Email marketing, Online advertising
Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research. The research, carried out by European based email provider Mailjet revealed the top 5 most common pitfalls made by...
Oct 27, 2015 | Digital marketing skills, UK
A new national strategic body, Edtech UK, is being launched to promote the UK’s education technology sector, worth £45bn in 2015 and poised to reach £129bn by 2020m globally, according to a new report from London & Partners and Edtech UK. Edtech is one of the...
Oct 26, 2015 | Digital marketing skills
With most UK adults spending almost an entire day a week online, business leaders are increasingly creating break-out spaces in a bid to keep staff invigorated and boost collaboration, according to a workplace technology expert Condeco Software. The latest Office of...
Sep 24, 2015 | Digital marketing skills, Mobile
Internet user growth is slowing and over half of the world’s 7 billion people are offline, the United Nations (UN) has warned in a report released this week. Around 57% (or 4.2 billion people) do not enjoy regular access to the Internet and in the...
Sep 23, 2015 | Digital marketing skills, UK
More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey. The study – “Branding Measurement in Today’s Accountable World: A Tale...
Sep 9, 2015 | Digital marketing skills, Online advertising
Global brands are beginning to see a new business culture emerge as a result of digital transformation, but they have yet to really identify the digital capabilities needed to fully embed this change, according to new research. New research among senior management has...
Sep 7, 2015 | Digital marketing skills, Facebook marketing, Social media
Facebook has launched a free education app for teachers that helps track students’ progress and makes it easier to create custom learning plans. The software, available only in the US for now, comes via a partnership with Summit Public Schools, a nonprofit...
Aug 24, 2015 | Digital marketing skills, Unilever - Research, tips and news for marketers
Digital start-ups are being urged to sign up to the latest Collider accelerator programme, an initiative backed by brands including Unilver hunting for the next big things in marketing technology. Just a week remains for founders to apply for the Collider15 Autumn...
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