Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.
The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.
UK businesses are crying out for a resolution to the Brexit limbo. But ParcelHero’s Head of Consumer Research, David Jinks MILT, warns they should be careful what they wish for… Its latest study reveals most companies go bust immediately after, rather than during, a downturn.
Amazon is to open 10 pop-up shops in a pilot programme designed to give online businesses a bricks-and-mortar presence, following on from its purchase of Wholefoods in 2017.
UK retail sales in May have seen “the biggest decline on record”, dropping 2.7% in May 2019, according to the latest BRC-KPMG Retail Sales Monitor.
Amazon has introduced “StyleSnap”, a feature on its smartphone app that lets shoppers upload a picture of an outfit they like and get recommendations for similar items to buy.
Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.
Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.
Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.
Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.
Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, according to a new report.
As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.
One third of organisations fear going out of business within next 36 months without reinvention of business model, according to new research.
A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.
Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.
Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.
Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.
Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.
Retailers in the UK expect 30% of all their eCommerce work to give them back no value, according to a new study.
Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally.