Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.
Pinterest is expanding and rebranding its third-party partner program to enable more shopping experiences on the platform and create an inclusive global ecosystem.
Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.
Consumer are taking longer researching and booking travel online than five years ago, despite digital innovations, according to new research.
Toy retailer The Entertainer has improved online sales by 32% since the introduction of their new website, developed by LiveArea.
Despite three years passing since the EU referendum, over half (57%) of British retailers still have no plans in place for Brexit, according to a new survey.
Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.
Some 27% of UK retailers and 53% of German retailers fail to provide the customer with any communication during the delivery period, according to new research.
Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.
The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.
UK businesses are crying out for a resolution to the Brexit limbo. But ParcelHero’s Head of Consumer Research, David Jinks MILT, warns they should be careful what they wish for… Its latest study reveals most companies go bust immediately after, rather than during, a downturn.
Amazon is to open 10 pop-up shops in a pilot programme designed to give online businesses a bricks-and-mortar presence, following on from its purchase of Wholefoods in 2017.
UK retail sales in May have seen “the biggest decline on record”, dropping 2.7% in May 2019, according to the latest BRC-KPMG Retail Sales Monitor.
Amazon has introduced “StyleSnap”, a feature on its smartphone app that lets shoppers upload a picture of an outfit they like and get recommendations for similar items to buy.
Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.
Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.
Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.
Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.
Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, according to a new report.
As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.