Ecommerce trends: Are user generated images the key to reducing return rates?
Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.
Booking travel ‘taking longer despite digital innovation’
Consumer are taking longer researching and booking travel online than five years ago, despite digital innovations, according to new research.
Toy retailer The Entertainer embarks on digital push
Toy retailer The Entertainer has improved online sales by 32% since the introduction of their new website, developed by LiveArea.
Most British retailers ‘still have no Brexit plan’
Despite three years passing since the EU referendum, over half (57%) of British retailers still have no plans in place for Brexit, according to a new survey.
Crowdfunding trends: Blockchain and video games most popular projects
Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.
UK vs Germany: Which provides the best online delivery experience?
Some 27% of UK retailers and 53% of German retailers fail to provide the customer with any communication during the delivery period, according to new research.
Sustainable fashion: New opportunities for online retailers
Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.
The Love Island effect: Influencer ROI ‘is more theatre than reality’
The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.
Guest comment: Is the UK really ready for any Brexit resolution?
UK businesses are crying out for a resolution to the Brexit limbo. But ParcelHero’s Head of Consumer Research, David Jinks MILT, warns they should be careful what they wish for… Its latest study reveals most companies go bust immediately after, rather than during, a downturn.
Amazon plans 10 pop-up shops on UK high street
Amazon is to open 10 pop-up shops in a pilot programme designed to give online businesses a bricks-and-mortar presence, following on from its purchase of Wholefoods in 2017.
UK hit by ‘biggest decline on retail sales on record’
UK retail sales in May have seen “the biggest decline on record”, dropping 2.7% in May 2019, according to the latest BRC-KPMG Retail Sales Monitor.
Amazon launches StyleSnap: An AI personal fashion assistant
Amazon has introduced “StyleSnap”, a feature on its smartphone app that lets shoppers upload a picture of an outfit they like and get recommendations for similar items to buy.
Amazon plans to deliver by drone within months
Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.
Apple splits iTunes into three parts
Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.
Case study: Orlebar Brown boosts customer lifetime value with personalisation
Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.
‘Love Island fever’: How brands can cash in on second screen advertising
Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.
Too much choice and no advice ‘is causing high-intent shoppers to abandon online purchases’
Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, according to a new report.
1 in 7 Brits have bought via social media in last 12 months
As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.
Global retail trends: Third fear going out of business within 36 months
One third of organisations fear going out of business within next 36 months without reinvention of business model, according to new research.
Third of large UK firms still non-compliant for GDPR personal information requests
A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.