Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.
The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.
As we approach Singles Day this Monday the 11th November shopping behaviours are changing and that China’s Singles Day is now but part of a wider “Golden Quarter of increased sales starting from October and running until the end of the year.
John Gillan, Managing Director, Northern Europe, Criteo looks at traditional sales periods like Black Friday and how they compare to newer trends such as Singles Day, and the lessons retailers can learn from sales peaks in the Golden Quarter.
Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.
Slow loading webpages lose shoppers in just 10 seconds, with nearly half (47%) of shoppers not being prepared to wait for more than 10 seconds before giving up on a purchase, according to new research.
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.
Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.
Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.
Businesses in the UK are struggling to prepare their eCommerce platforms for Britain’s departure from the European Union, according to a new study commissioned by Greenlight Commerce, a digital commerce agency.
Amazon is eliminating its fee for grocery delivery in the United States as competition heats up in the rapidly expanding food delivery business.
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go-to garb for fancy dress in the UK.
Holiday customers that return the following holiday season are more than twice as likely to convert compared to other customers – highlighting the importance of using technology that can analyse and segment valuable audiences at scale, according to new research.
61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM
Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself
There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.
Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.
Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research.