With Black Friday soon approaching on 29th November, what can advertisers and retailers expect from shoppers this year, as they grow more savvy to the sale? New research uncovers some surpsing trends.
Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to new research.
Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.
Black Friday is almost here, but that doesn’t mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she shows us how to build a great last-minute affiliate campaign.
A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.
IMRG’s online retail sales forecast for the Black Friday period 2019 puts growth of 2% to 3%, but with a very real possibility it could be flat, with December expected to grow just 1-2%. Andy Mulcahy, Strategy and Insight Director, IMRG, provides an in-depth look at the festive season.
Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.
Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.
The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.
As we approach Singles Day this Monday the 11th November shopping behaviours are changing and that China’s Singles Day is now but part of a wider “Golden Quarter of increased sales starting from October and running until the end of the year.
John Gillan, Managing Director, Northern Europe, Criteo looks at traditional sales periods like Black Friday and how they compare to newer trends such as Singles Day, and the lessons retailers can learn from sales peaks in the Golden Quarter.
Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.
Slow loading webpages lose shoppers in just 10 seconds, with nearly half (47%) of shoppers not being prepared to wait for more than 10 seconds before giving up on a purchase, according to new research.
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.
Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.
Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.
Businesses in the UK are struggling to prepare their eCommerce platforms for Britain’s departure from the European Union, according to a new study commissioned by Greenlight Commerce, a digital commerce agency.