Cannes Lions 2021 awards: Unilever, Mastercard and Bodyform among the big winners

Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.

Even more shopping and AR

Pinterest rolled-out its shopping list feature to more countries, turning pins and boards into shoppable media, in addition to giving real-world inspiration through the integrated Lens camera feature. Shoppable pins come from product catalogues uploaded by verified merchants. Users who save the pins get alerts for price drops and product reviews, bringing people back to the platform. Look out for expanded merchant tools too.

‘Idea Pins’ take on TikTok

This video-first feature is for creators who want to tell their stories using video, music and creative editing tools. It’s similar to the TikTok short video formats, letting influencers record and edit creative videos – with up to 20 pages of content. Tools include voice-over recording, background music, transitions and other interactive elements. The tools make agency-quality content more readily achievable and will particularly help small brands.

New platforms: food and grocery delivery apps

The pandemic triggered a huge rise in food and delivery apps globally with 150m downloads a month in 2020. This created new global platforms for the restaurant, food and grocery industries. UberEats, Foodpanda, iFood, Zomato, Doordash, Getir and Deliveroo are all becoming global brands. Ethical and food waste apps also surged, with companies like Too Good to Go and OLIO among the leaders.