Jun 6, 2017 | Email marketing
If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, according to new research. The research conducted by experts at email service...
Jun 5, 2017 | Email marketing
The vast majority (90%) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands, according to new research. New research commissioned by...
May 26, 2017 | Email marketing, Social media
Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research. The study from email marketing brand Campaigner examined the preferences of online shoppers and revealed insights into how to most...
Feb 23, 2017 | Email marketing, Regulation
Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research. Independent analysis from the Mailjet test centre of 20,000 consumers worldwide also revealed a hesitance among UK consumers around...
Feb 14, 2017 | Email marketing
Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research. According to the DMA’s latest Marketer email tracker 2017 report, sponsored...
Jan 23, 2017 | Email marketing
The vast majority (84%) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41%), according to new research. The Customer Acquisition Barometer 2015 highlighted that of emails sent, 98% were delivered....
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 19, 2016 | Email marketing
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Dec 13, 2016 | Email marketing
For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers. The DMA’s Consumer...
Nov 14, 2016 | Email marketing
Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research. The DMA Consumer Email Tracker 2016 research, sponsored by dotmailer, revealing that almost half (45%) of consumers have ‘ghost’ email accounts that are...
Nov 14, 2016 | Email marketing
Gmail has added a new feature that lets iPhone users unsend emails they may have sent in error. The new feature comes as part of a major redesign of the Gmail iPhone app to bring it in line with the version for Android, as well as adding a few new features. Google...
Oct 21, 2016 | Email marketing
Donald Trump’s email marketing campaign is outperforming Hillary Clinton’s by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research. The research conducted by...
Oct 4, 2016 | Email marketing, Online advertising
Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research. The study, from Adobe, analysed the email habits of 3,000 professionals across Europe....
Oct 3, 2016 | Email marketing
New research conducted by the leaders in enterprise information management, OpenText, reveals that over a quarter of British consumers (27%) believe a robot would provide better customer service than a human. When asked in which particular scenarios could offer better...
Sep 7, 2016 | Email marketing, Social media
Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content. Conducted amongst Mailjet’s database of over 15,000 subscribers, the tests also compared the impact of...
Aug 22, 2016 | Email marketing, Online advertising, Social media, UK
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research. The study, from Mailjet, indicates that whilst 84% of consumers now welcome brand interaction via real-time...
Jul 20, 2016 | Email marketing, Online advertising
Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates. Most email marketers still prioritise open rates when it comes to...
Jul 11, 2016 | Digital marketing skills, Email marketing, Online advertising, Social media, Viral and buyrals
Microsoft’s latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at ‘Millennial speak’ have been roundly mocked on social media. The email went viral after it was shared by Twitter user...
Jun 10, 2016 | Email marketing, Twitter marketing
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’. Dear jawbone, my father is dead. Love, Ellie. pic.twitter.com/WQ6qsCVniA— ✍ (@_ellie)...
May 11, 2016 | Email marketing, Online advertising
Over four fifths (83%) of consumers read emails from retailers during the morning commute on their mobiles, making it the best time to reach them, according to new research. The study, from retail marketing agency Leapfrogg, found that when asked what times they...
Page 4 of 10« First«...23456...10...»Last »
