Facebook plans 15 second mid roll ads within videos

Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports. Tech news site Recode reports that the ads would probably first appear in Facebook videos by professional publishers. The...

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles

From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...