Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Burger King is partnering with TikTok with a new campaign that lets customers order their burgers through the medium of dance.
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
Drinks brand Campari has announced virtual reopening of three of the world’s best bars – and the public is invited to a virtual event to help to hospitality industry during the COVID-19 crisis.
Bristol Gin has faced a social media backlash after it tweeted that rioters favoured its gin due to its flammability.
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Strings & Things has today announced the launch of its new advertising campaign, championing kids yoghurt-based snack brand Yollies.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Family-run food services business, Dunster’s Farm, was quick to jump to the aid of struggling consumers following the lockdown announcement, overhauling and converting its b2b food services business into a consumer food-to-door delivery service in just 14 days.
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Budweiser has reworked a classic commercial spot from 21 years ago, using digital technology to bring the ‘Whassup’ ad into the age of the quarantine, along with a new series of ads featuring current stars.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Online retail has seen a 60% increase in revenue as a result of Covid-19, with toys and games ecommerce businesses seeing the greatest growth, with a rise in revenue to 341%, according to new data.