CPG regional leader on agility, brand purpose and how resilience will continue to be tested.
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
Digital Strategy Consulting’s founder on the tectonic & techtonic shifts of digital disruption, thriving in the new workspace, and maintaining real momentum in a virtual world.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
AliExpress has unveiled a real time livestreaming translation feature to let merchants and live streamers to achieve international success in the 2020 11.11 Global Shopping Festival.
The 100 most valuable Chinese brands gained 12% in value this year, with Alibaba holding number one position with a rise of 9% to $153bn, while Moutai rose two places to number three, according to new data.
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
Grocery ecommerce sites set for a strong festive season (but brands remain uncertain on digital investment strategies)
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
Alibaba, Amazon, JD.com and Pinduoduo to account for 65% of global health & beauty ecommerce market by 2025
Four tech giants, Alibaba, Amazon, JD.com and Pinduoduo will account for 65% of all health and beauty online sales added globally between 2020 and 2025, according to new research.
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.