Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Stella Artois supports pubs’ safe reopening with social distancing floor art installations
As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.
90 brands boycott Facebook: Insurance and holiday giants latest to pause ads
Insurance firm Aviva and Holiday Inn owner Intercontinental Hotels Group have become the latest companies to “pause” advertising on Facebook, in response to how the social network deals with hate speech.
Zuckerberg loses $7.2bn as Coca Cola and Starbucks join ad boycott
Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
Native ad case study: Plated optimises its content marketing to reduce customer acquisition costs
In the crowded meal-kit delivery sector, the start-up business Plated wanted to expand its customer reach outside of its usual acquisition channels of social, search, and display. This native ad case study looks at how they ran A/B testing to optimise content on native ad platforms, getting in a 12% jump in new sign-ups.
FMCG marketers predict long-term impacts of Covid-19 on budgets
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
Top 20 Coronavirus ads in the world: Google Japan’s ‘Thank You’ tops list
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Budweiser celebrates football’s return with stadium billboard selfies
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
Brand reputation post-COVID-19: Brits plan future shopping based on retailers’ response
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Nearly half of ecommerce searches on Google now drive no clicks at all- study
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
Yollies begins new TV and Instagram campaign with Strings and Things
Strings & Things has today announced the launch of its new advertising campaign, championing kids yoghurt-based snack brand Yollies.
Covid 19: how brands made donations that mattered during the crisis
In the world’s biggest health crisis, here’s how brands stepped up. These donations were brilliantly relevant, timely, and really made a difference.
Top 10 ads during lockdown: Gordon Ramsay ITV ad ‘most emotionally engaging’ (so far)
ITV’s “Apart. But Never Alone” advert is the most moving coronavirus campaign in the UK (so far), ahead of NHS’s “Stay At Home” and Jack Daniels’ ”With Love, Jack”, according to new research.
Budweiser revamps iconic ‘Whassup’ ad for lockdown
Budweiser has reworked a classic commercial spot from 21 years ago, using digital technology to bring the ‘Whassup’ ad into the age of the quarantine, along with a new series of ads featuring current stars.
Pandemic drives a 60% increase in revenue for online retail
Online retail has seen a 60% increase in revenue as a result of Covid-19, with toys and games ecommerce businesses seeing the greatest growth, with a rise in revenue to 341%, according to new data.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Guardian Labs partners TENA for multi-platform ‘taboo breaking’ campaign
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
Grocery shopper behaviour in the age of Covid-19: Range starts to overtake price as key priority
Shopper decisions are influenced by completely new factors during the Coronavirus pandemic, with everyday treats and luxuries replacing cinema trips and dining out, according to new research.
