Interview with an influencer: Danny MacAskill on the process of working with major brands
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers’ lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.
Unilever pranks beauty bloggers with fake hair care brand launch
Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands. Evaus is simply ‘Suave’...McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?
McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead. The TV commercial for McDonald’s, featuring the actress Mindy Kaling, does not appear on the company’s...#nuggsforcarter: One teen’s quest for 18m retweets (and free Wendy’s nuggets)
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for free chicken nuggets for a year. It began last week on April 6th, when Carter...Pepsi faces web backlash for Kendall Jenner ‘protest’ ad
Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement. The new advert sees the reality TV...Hellmann’s moves away from gender sterotypes with brand revamp
Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture. New pack designs include a “more contemporary, deli-inspired...Fake news! This year’s best (and worst) April Fools pranks in digital
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Early April Fool? Burger King launches Whopper toothpaste
Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below… Burger King and agency Buzzman teamed up with experts to reproduce the iconic flavor of the Whopper...Stella Artois predicts future customers with AI tool from Blis
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”. Blis claims the new tool can predict where consumers will go and guarantees new customers in pubs for Stella Artois. Blis Futures will group like data...Unilever proves programmatic display ads “generate £1.47 for every pound spent”
Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent. The data was calculated by the Internet Advertising...Aussie Hair partners visual marketing platform Olapic
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion. Aussie Content In Motion videos are currently being used in the brand’s Instagram feed and on the e-commerce consumer website. Early...Mars “emotions” study shows which ads sell with 75% accuracy
A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how...Adidas to shift TV budget to digital: “You don’t see any TV advertising anymore”
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted. In an interview, Rorsted explained the sportswear company is...Top 10 UK online retail searches in UK: “Washing machine” leads the way
Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research. The study, from Criteo S.A. was revealed at Criteo’s Ecommerce Media Forum. The data...Coca-Cola entrusts AI to generate next ads
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software. Mariano Bosaz, global senior digital director at Coca-Cola, made the announcement at last week’s Mobile World Congress. Speaking to AdWeek, Bosaz said: “Content...The Saucy Fish Co. begins digital push for new frozen range
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze. Amaze developed the ‘Frozen just got cooler’ creative concept for the CoolBrand, as it launches a new range of products in 500...Valentine’s day: Top 10 brands on social media
Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
