The ads of Christmas past: Coke’s ‘Holidays are coming’ tops list
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way. Christmas advertising creates a huge hype in Britain, especially John Lewis’...New native ad rules: Oreo banned after YouTubers paid to promote products
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the...Unilever secures display ad deal with BBC Good Food
Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands. The deal, put a six-figures, marks the biggest standalone deal in the magazine brand’s 25 year history. The ads will appear in a new format on the site,...Chupa Chips turns to Instagram for Halloween adventure
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy. Targeted at the Singapore...Nando’s takes on Heinz Ketchup with first digital push for home sauces
Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens. Designed by 18 Feet & Rising, the campaign creative demonstrates how Nando’s Grocery sauces...Mobile now top device for product info amongst 16-34 year olds
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research. The study, from the Internet Advertising Bureau UK (IAB) shows...Video viral of the week: Oreo unleashes Halloween ‘Nomsters’
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below… 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company...Halloween ‘top time of year for beauty videos’ (infographic)
Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google. As viewers flock to YouTube in search of costume tips, beauty creators provide them with a...Unilever boosts digital media spend to 20%
Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation. The move marks a 3% increase on the 17% spent in 2013, and will include a...Saucy Fish Co debuts ‘magazine-style’ website
The Saucy Fish Co. has revamped its website with a new magazine section titled “The Dock” including serving suggestions, as the food brand looks to expand its digital reach. The chilled fish brand recruited agency Amaze to design and build the website,...Dove launches body confidence campaign across social media
Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms. Watch Dove’s latest promo, which ties in with...Mondelez invests 20% of ad budget into digital video and mobile with Google tie up
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google. Video, the company said in a statement, will be a “key growth driver” for its brands. The agreement...BuzzFeed adds first ‘Buy It!’ button for L’Oreal native ad
BuzzFeed has added a “Love it? Buy it!” button next to a vintage hairstyle post from L’Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity. The post “11...Hobgoblin Facebook gameshow targets Halloween market
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Watch the promo video here: As part of the wider ‘Season of Mischief’ campaign, Wheel of Misfortune...Case study: How Murphy’s turned Ireland’s rain into beer
Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked...Digital marketing ROI: Five FMCG campaigns that prove digital works
FMCG brands face a tricky challenge on digital channels- how can online ads convince shoppers to add your products to their supermarket trolleys? And if they do- how is it possible to track it? We look back at some of the best FMCG campaigns of the past year that show how digital success translates into real world cash.
