UK digital ad spend hits £3bn in 6 months- consumer goods now top sector for mobile display

Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...

Social recommendations influence mums

This chart shows how much more mums spend when compared to mums who are not on social networks. Mums look for recommendations of brands and products from other mums, and social media is increasingly their first port of call. 68% of mums use social media for brand and...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...