Royal baby and online marketing: How 10 brands newsjacked the birth of Prince George
This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...Lynx tests Snapchat’s ‘self-destructing ads’
Lynx has become the second major brand in a month to use photo sharing app Snapchat in a new campaign. Snapchat has soared in popularity over the past year. The app lets people send photos and videos that self-delete after between one and 10 seconds after being...Facebook mobile users soar 20%- woos advertisers with ‘beach reach’
Faceboook saw mobile visitor numbers from the US and UK increase by some 20% during June this year, as the social network looks to woo more mobile advertisers during the summer months as people access their smartphones outside in the hot weather. Citing its own...Danone runs social coupons to promote new yoghurt
Danone has picked Coupons.com to run a product sampling campaign via Facebook, as the firm looks to promote the new range of super thick yogurts, danio. In the first social media campaign of its kind for the brand, and following the success of the June #makemybreak...Video viral of the week: Purina generates puppy love as dog food ad gets 2m views
Purina’s dog food brand Beneful has created a canine-based Rube Goldberg machine for its latest campaign, creating a buzz online with 2 million YouTube views just 2 weeks after launch. See why it’s our video viral of the week below… The new ad sees at least ten dogs...How mobile boosts food retailers’ reach: Top 5 UK brands
The UK’s top 5 food retailers have had mixed results from their mobile customers, with Just Eat and Tesco getting the most from smartphone users with 14% and 13% boosts in traffic respectively, according to new data. The chart above from comScore demonstrates that...The social media landscape in 2013- how to make less noise and more buzz (infographic)
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...Facebook removes ads from controversial pages after M&S and Sky boycott
Facebook has removed display ads from pages showing adult content after two major UK advertisers suspended their ads on the social network. Marks & Spencer and Sky owner BSkyB informed Facebook that they had serious concerns about their names appearing next to...Video viral of the week: Pepsi Max levitation stunt gets 3m YouTube views
Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it’s our video viral of the week here…...Social media ‘drives online and in-store purchases equally’
Facebook, Twitter and Pinterest are responsible for driving as many in-store purchases as they do from online retailers, according to new research. The study, from communication technology firm Vision Critical, also indicates that the various social networks affect...Location based marketing – New mobile couponing application seamlessly deployed to millions of phones
Apple’s Passbook feature, baked into all their phones since September last year, is providing a real competitive advantage to many retailers who are using it for location based marketing purposes particularly mobile coupons. Retailers are beginning to wake up to...Social food on the high street: Connecting ‘likes’ to purchases
40% of top retail food brands are not using social media to promote their brands, with many neglecting Twitter and missing out on sales as a result, according to new research. The Visceral Business Social Food Study, commissioned by Visceral Business and conducted by...Video viral of the week: Coca-Cola unites Pakistani and Indian consumers via ‘Small World Machines’
Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below… The...KFC India debuts first digital only campaign with Facebook graphic novel
KFC India has launched its first ever digital only campaign, promoting its Krushers at net-savvy teenagers in the country. The fast food brand has launched the first ever ‘User Generated Graphic Novel’ in India, that allows consumers to input their pictures, names,...Axe ‘space academy’ campaign scoops three Cannes Lions awards
London agency Bartle Bogle Hegarty has been awarded three of the UK’s five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK). Watch one of the campaign videos below: BBH’s...Dove Sketches wins gold at Cannes: Over 55m views from just one upload on YouTube
Unilever’s Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far. The film features a police sketch artist...Cannes Lions social media case study: Oreo’s ‘Daily Twist’ wins Cannes Cyber Lions Grand Prix
Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…