Aug 9, 2013 | CPG, Mobile, Viral and buyrals
This year’s IKEA catalogue now comes with an augmented reality twist, giving users the ability to place virtual furniture in their own home with the help of a smartphone app. See why its our viral of the week below… The service works by users scanning selected pages...
Aug 6, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
Procter & Gamble’s digital spend makes up 35% of its ad budget in the US, as the FMCG giant looks to maximise the return on its marking investment. The move comes as new research indicates that Americans will spend more time online this year than watching...
Aug 5, 2013 | CPG, Search engine marketing
In the month the NHS celebrates its 65th anniversary, new data from Exponential Interactive, a global provider of digital advertising intelligence, reveals that pregnancy, skin care and fitness are the most common health concerns for which Britons turn to the...
Jul 26, 2013 | CPG, Unilever - Research, tips and news for marketers
Lynx has launched a humorous new dating app to help young men charm women and compete with their friends while on holiday. Find out why its our viral of the week below… The Unilever-owned brand created the app, called Get le girl, to assist young men on their...
Jul 26, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...
Jul 25, 2013 | CPG, Mobile, Social media, Unilever - Research, tips and news for marketers
Lynx has become the second major brand in a month to use photo sharing app Snapchat in a new campaign. Snapchat has soared in popularity over the past year. The app lets people send photos and videos that self-delete after between one and 10 seconds after being...
Jul 18, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media
Faceboook saw mobile visitor numbers from the US and UK increase by some 20% during June this year, as the social network looks to woo more mobile advertisers during the summer months as people access their smartphones outside in the hot weather. Citing its own...
Jul 16, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Danone has picked Coupons.com to run a product sampling campaign via Facebook, as the firm looks to promote the new range of super thick yogurts, danio. In the first social media campaign of its kind for the brand, and following the success of the June #makemybreak...
Jul 15, 2013 | CPG, Online advertising, Online video
Purina’s dog food brand Beneful has created a canine-based Rube Goldberg machine for its latest campaign, creating a buzz online with 2 million YouTube views just 2 weeks after launch. See why it’s our video viral of the week below… The new ad sees at least ten dogs...
Jul 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
The UK’s top 5 food retailers have had mixed results from their mobile customers, with Just Eat and Tesco getting the most from smartphone users with 14% and 13% boosts in traffic respectively, according to new data. The chart above from comScore demonstrates that...
Jul 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...
Jul 1, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Regulation, Social media
Facebook has removed display ads from pages showing adult content after two major UK advertisers suspended their ads on the social network. Marks & Spencer and Sky owner BSkyB informed Facebook that they had serious concerns about their names appearing next to...
Jul 1, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it’s our video viral of the week here…...
Jun 28, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media
Facebook, Twitter and Pinterest are responsible for driving as many in-store purchases as they do from online retailers, according to new research. The study, from communication technology firm Vision Critical, also indicates that the various social networks affect...
Jun 27, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Apple’s Passbook feature, baked into all their phones since September last year, is providing a real competitive advantage to many retailers who are using it for location based marketing purposes particularly mobile coupons. Retailers are beginning to wake up to...
Jun 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
40% of top retail food brands are not using social media to promote their brands, with many neglecting Twitter and missing out on sales as a result, according to new research. The Visceral Business Social Food Study, commissioned by Visceral Business and conducted by...
Jun 25, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, India, Online video, Viral and buyrals
Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below… The...
Jun 24, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India
KFC India has launched its first ever digital only campaign, promoting its Krushers at net-savvy teenagers in the country. The fast food brand has launched the first ever ‘User Generated Graphic Novel’ in India, that allows consumers to input their pictures, names,...
Jun 21, 2013 | CPG, Online advertising, Unilever - Research, tips and news for marketers
London agency Bartle Bogle Hegarty has been awarded three of the UK’s five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK). Watch one of the campaign videos below: BBH’s...
Jun 21, 2013 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far. The film features a police sketch artist...
