How Ryan Gosling, Dove and Space Oddity went viral: Twitter hunts for formula to web success

Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits – actor Ryan Gosling ‘refusing’ to eat cereal, astronaut Chris Hadfield singing Space...

Royal baby and online marketing: How 10 brands newsjacked the birth of Prince George

This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...

The social media landscape in 2013- how to make less noise and more buzz (infographic)

With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...