Mobile marketing strategy: How to ensure offline calls-to-action drive maximum mobile interaction

As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...

Are social media sales a myth? Coca-Cola claims no impact from online buzz

Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales. Revealed at Advertising Research Foundation’s...