Jun 3, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Mondelēz International and Nabisco’s Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction’s 2013 North American tour. The augmented reality packaging features the band on more than 21 million...
Jun 3, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing
Google has updated its search results to include details on calories, carbohydrates, proteins, sugars, and other information pertaining to nutrition, as the internet giant looks to capitalise on food search trends related to healthy eating. The move comes as more...
Jun 3, 2013 | Argentina, Brazil, Chile, Colombia, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Latin America, Mexico, Peru
Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study. The study, which surveyed nearly 1,100 respondents in Latin America, looked at online...
Jun 2, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Oscar Mayer’s latest app lets users create their own commercials centred around “Grandpa Frank.” This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology. Frank fans are invited to create their own...
May 26, 2013 | CPG, E-commerce and E-retailing, Online video, USA, Viral and buyrals
Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously. Featuring a series of...
May 23, 2013 | CPG, Facebook marketing, Online advertising, Online video, Twitter marketing, Viral and buyrals
Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013. According to research from Unruly Media, the Dove ad is now the third most-shared all-time. Since April the video has been uploaded to 33...
May 22, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Mobile, Online advertising, Online video, Social media
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...
May 20, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study. The Key to Successful Social Advertising report, from Kenshoo Social and conducted by Forrester Consulting, evaluates how...
May 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Evian has refreshed its hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to their toddler counterparts. Supported by baby face-changing app, the ad has notched up over 45 million views on YouTube. See why it’s our video...
May 13, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online video, Social media
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion. The report indicates that brands need to be more conscious than ever of their social media...
May 10, 2013 | Brazil, CPG, Latin America, Mobile, Viral and buyrals
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper. The Brazilian TV advert for TweetPee (in Portugese) is below: The gadget is a...
May 8, 2013 | CPG, Russia
This campaign from IKEA Russia allowed consumers to take part in a ‘kitchen story’ and experience their kitchens. At any point, users could switch between the viewpoints of any of the characters featured while the story is being played out. The campaign was a success...
May 8, 2013 | CPG, Marketing through gaming, Online advertising, Russia, Social media
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand...
Apr 22, 2013 | Australia and New Zealand, CPG, Online video
Move over sexting… this risqué new viral ad from Durex Australia puts a new spin on long distance relationship with a new way by combining sex and technology. See why its our video viral of the week below… The condom manufacturer developed Fundawear, a high-tech...
Apr 18, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens. Parentdish is aimed at parents with kids of all ages, and will introduce new advertising products to enable brand campaigns...
Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, USA
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits. The Nielsen report indicates that in addition to handling the bulk of the purchasing decisions for consumer...
Apr 11, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK. The campaign has gone live accompanied by a video featuring Dave Haynes from Soundcloud, Ghostpoet, Asi Sharabi from Sidekick Studios and David Bartot from Red Bull...
Apr 11, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg. Falcon Social let Carlsberg create, launch and measure the performance of its social media campaigns and...
Apr 10, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures. The latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted by PwC, found that digital advertising...
