Apr 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
With the Institute of Promotional Marketing (IPM) having recently announced new guidelines for running promotions on Facebook, Coupons.com provides its five top tips for FMCG brands looking to engage with their customers through a social media coupon promotion. 1....
Apr 2, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Swapping electronic Apples for edible ones, this commercial from Carlsberg brand Somersby Cider has become a YouTube hit, racking up over 1 million views within a week and plenty of social media shares. See why it’s our video viral of the week below… The ad created by...
Mar 28, 2013 | CPG, Mobile, Online advertising, Online video, Social media
Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks. The ‘Nature Of Performance’ campaign centres around an iPhone app called Foap, that lets users upload and sell...
Mar 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales. Revealed at Advertising Research Foundation’s...
Mar 25, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming
Tesco has launched an online Easter egg hunt, using Google Street View technology to allow players to explore their local streets to find virtual Easter eggs. The game requires users to type in their post code or use GPS on their mobile device to begin their search...
Mar 22, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Search engine marketing
73% of mobile searchers trigger additional actions and conversions. This data shows that the most popular action after conducting a mobile search is to continue researching (36%). However, 25% of the searches conducted resulted in a visit to a retailer’s...
Mar 22, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Twitter marketing
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This...
Mar 20, 2013 | CPG, E-commerce and E-retailing
Over half (59%) of UK shoppers believe premium brands that never offer discounts are out of touch with customers, according to new research. The study, from Shopper Centric, found that three quarters (74 per cent) of shoppers “love” finding premium brands on offer and...
Mar 14, 2013 | CPG
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK. The Red Bull Amplifier is open to everybody with great ideas to “make music experiences better” from hackers to startups ready to find their market. The...
Mar 13, 2013 | CPG, Online advertising, Unilever - Research, tips and news for marketers, Viral and buyrals
Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below… For the first time, Dove via OgilvyOne...
Mar 12, 2013 | CPG, Online advertising
Reckitt Benkiser’s skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily. Designed to promote the launch of Clearasil Ultra Blemish...
Mar 6, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV...
Feb 25, 2013 | CPG, Search engine marketing
The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. New research indicates that ASOS and Debenhams are...
Feb 22, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Supporting the theory that ‘there’s no such thing as bad publicity’, this infographic from Synthesio looks at the statistics behind this week’s Burger King Twitter hack… and how the fast food chain got 30,000 new followers in just one day. Social media monitoring and...
Feb 20, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Burger King has become the latest high-profile brand to fall prey to hackers, as its Twitter account was hijacked, resulting in its logo being switched to McDonalds and a tirade of offense tweets being sent out to its followers. Burger King’s Twitter account was...
Feb 18, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website. The new ad format created in partnership with by Mindshare Ireland has launched on...
Feb 15, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents. From 11th February, followers of the @MagnumUK Twitter feed will be invited to #GrabaSpoon,...
Feb 15, 2013 | CPG, FMCG digital marketing food and beverages
BBC’s GoodFood website will start linking ingredients directly to Tesco, in a deal inked between the broadcaster’s commercial worldwide arm and the supermarket giant. The site features more than 5,000 recipes, and the deal will see ingredients clicked automatically...
Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%. View high quality version...
Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%. View high quality version...
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