Feb 13, 2013 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users iPhone’s into an ingredient tracker. See why it’s our viral of the week below… McDonalds partnered with DDB, Sydney to launch the TrackMyMacca’s app in...
Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Waitrose has selected cloud content provider Brightcove to run a new online food channel. Designed to help inspire a nation of cooks, Waitrose TV, launched in Autumn last year, is the first purely food-related online video channel from a retailer, according to...
Feb 5, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media, Twitter marketing
A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures. The Super Bowl showdown between the Baltimore Ravens and the San...
Feb 5, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research
Feb 1, 2013 | CPG, E-commerce and E-retailing, Social media, Twitter marketing
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”. Using one of HMV’s official Twitter accounts ‘HMV Tweets’, staff...
Jan 23, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
With the Consumer Electronics Show finshed for another year, Ryan Manchee, Director of Innovation Strategy, DG + MediaMind explores some of the best gadgets on display, and looks at how increasing personalisation could change the future of advertising. As part of DG...
Jan 23, 2013 | CPG, FMCG digital marketing food and beverages, Social media
Volvic has launched a new campaign seeking talented bloggers, photographers and social media ‘addicts’ to form ‘Team Volcanicity’ and represent the brand online. In return, the water brand will provide access to some of the UK’s events and activities of...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media
Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it. As part of the marketing activities around a new Five Beanz variety, Agency We Are Social created...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, last year Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly...
Jan 22, 2013 | CPG, Online video, Viral and buyrals
As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand’s video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. See why it’s...
Jan 22, 2013 | CPG, FMCG digital marketing food and beverages
Food brand Dr Oetker has teamed with Coupons.com to run a new campaign to promote its Chicago Town pizza’a both on-pack on online. The campaign features an on pack promotion offering the potential to win 500,000 free pizza coupons and a further 1.5 million £1...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 21, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising. The two brands are using Millward Brown’s Link and Facial Coding technology for their advertising testing...
Jan 15, 2013 | CPG, E-commerce and E-retailing
HMV has gone into administration, as the entertainment retail giant succumbs to increased competition from online retailers and supermarkets. The move could spell the end for its 92-year presence on the high street, and puts over 4,000 jobs in doubt. In a statement...
Jan 14, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind… or does it? Find out why its our video...
Jan 9, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Supermarket Morrisons is planning an online food as part of a “modernising” drive to recover from poor Christmas sales. Chief executive Dalton Philips said Philips said the group would provide more details in the spring but said being the last major...
Jan 8, 2013 | CPG, E-commerce and E-retailing
Channel 5 has teamed up with online retailer Very.com to offer a ‘click to buy’ website based on products featured in this year’s Celebrity Big Brother reality show. The partnership with Channel 5 and its agency Carat will see Very.co.uk supply selected products for...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 12, 2012 | Content marketing, CPG, E-commerce and E-retailing, Online video
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video. YouTube’s shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over...
Nov 8, 2012 | CPG, FMCG digital marketing food and beverages
This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video viral of the...
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