The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Instagram is the most popular social media platform amongst UK consumers , with nearly half (46%) selecting it as the app they have consumed the most content on during the Covid-19 pandemic, according to new research.
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.
Brands including Spotify, Depop and Globe (Universal Music) have signed up to the new #BrandShareTheMic initiative, showcasing the spectrum of standout Black talent by magnifying their voices on brand’s Instagram accounts.
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Instagram is set to overtake Twitter as a news source, as more people, media and political figures have opted for it as a broadcast platform, research suggests.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Facebook and Instagram have launched a new ecommerce platform, letting people set up a single online store to sell products, with no fee.
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
Facebook has bought GIPHY, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app.
As the Covid-19 pandemic set in, Nike adapted its marketing to cater for a locked down audience at home. This case study looks at how the brand used its signature themes of determination, inspiration, and performance to engage consumers via a social media competition… with a superstar twist.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
In the world’s biggest health crisis, here’s how brands stepped up. These donations were brilliantly relevant, timely, and really made a difference.
Global influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a social media boom, according to new research.
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.