Isbank became the first Turkish bank to offer a chatbot to provide one-on-one financial assistance to its customers. This case study looks at how the creation of AI-based personal assistant named “Maxi” grew its app users by 2 million in just 5 months.
From Burger King trolling McDonalds with its ‘detour’ app to Nike taking political risks with ‘Dream Crazy’, the Cannes Lions awards celebrates the best and most daring creative work from the marketing industry. This year’s winners leveraged some of the most powerful components of best-in-class advertising. We’ve compiled our favourite campaigns to examine what worked… and what we learn from them.