Aug 14, 2014 | Marketing through gaming
Sony’s TV and games streaming device, dubbed Playstation TV, is set to go on sale in the US on 14 October and in the UK on 14 November. Watch this launch video, courtesy of GameSpot, below: The device will cost $99 (£59) in the US and 99 euros (£78) in Europe, and...
Aug 13, 2014 | CPG, Marketing through gaming, Unilever - Research, tips and news for marketers
To promote its new line of Persil’s Dual Action liquid capsules Unilever worked with AdLabs to create a fun alternative to the usual captcha verification screens. To pass security, Persil are asking users to prove they’re human by dragging stain-removing microgranules...
Aug 5, 2014 | Content marketing, Marketing through gaming, Mobile
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out. The game was pulled from app stores in...
Jun 5, 2014 | Marketing through gaming, Social media, Twitter marketing
In one fell swoop, Microsoft has become Twitter’s biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console. Watch this video explaining...
Jun 2, 2014 | Marketing through gaming, Mobile
Samsung is working on its own virtual reality headset, flowing in the footsteps of Facebook’s Oculus Rift and Sony’s Project Morpheus, according to a news report. Sources close to Samsung told Engadget the headsets have OLED screens and will connect with the next...
May 30, 2014 | Marketing through gaming, Mobile
Mind Candy, the team behind the hugely popular Moshi Monsters game, has revealed it is working on a new title with a mobile focus. View a promo for the new game here: Called World of Warriors the combat strategy game is aimed at casual players aged six and over. The...
May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 20, 2014 | Marketing through gaming, Online video
Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network. US-based Twitch lets users stream live gameplay videos from desktop computers, as well as Microsoft Xbox One and Sony’s PlayStation 4,...
May 16, 2014 | Marketing through gaming, Online video, UK
Aardman Animations, the creator of Shaun the Sheep, has teamed up with Nominet Trust to launch Shaun’s Game Academy, a national competition for young people to build online games based on the adventures of the popular TV character. Aardman is looking to inspire...
May 8, 2014 | Facebook marketing, Marketing through gaming
Oculus Rift, the virtual reality firm bought by Facebook for $2bn last month, has revealed its ambitions to create a massive game world populated by as many as one billion users. Watch this video looking at people’s reactions to Oculus Rift here: Speaking at the...
Apr 29, 2014 | Marketing through gaming, Mobile
Rovio, the Finnish game maker behind Angry Birds, saw revenues rise just 2.5% as profit growth fell by half, according to its latest financial post. The games company had profits of £22m in 2013 on revenues of £128m, compared to £45.6m in 2012 on £125m. It was Angry...
Apr 28, 2014 | Email marketing, Marketing through gaming
This chart shows the most popular global digital marketing techniques for 2014. Interestingly, email marketing is top with 63% of those surveyed using it frequently. The chart also show that engaging with an audience through social listening and engagement is more...
Apr 28, 2014 | Facebook marketing, Marketing through gaming, Mobile, Social media, Twitter marketing, USA
This chart shows the breakdown of time spent on smartphones in the US. 86% of users time Is spent using apps with the remaining 14% of time taken up by browsers. Gaming is the number one time consumer with 32%. Interestingly Facebook accounts for 17% of smartphone...
Apr 4, 2014 | Marketing through gaming
As popular fantasy game Elder Scrolls launches its first online version today, this infographic from creator Bethesda looks at some stats and facts about the game that could be the next World of Warcraft. The Elder Scrolls Online, developed by ZeniMax Online Studios,...
Mar 28, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...
Mar 27, 2014 | Marketing through gaming, Mobile
King, the maker of the popular mobile game Candy Crush, has seen it shares drop 15% below its IPO price on the first day trading on the New York Stock Exchange. Despite an overall rise in the market, King opened at $20.50 a share, below the company’s IPO price...
Mar 26, 2014 | Facebook marketing, Marketing through gaming, Social media
Facebook has bought virtual reality firm Oculus VR for $2bn, as the social network continues its investment in future technologies. Watch this BBC report looking into the Oculus Rift’s potential here: The start-up’s flagship product, the Oculus Rift, is a...
Mar 25, 2014 | Marketing through gaming
Zynga, the company behind Farmville, bought UK games maker Natural Motion last month for £317m. Now, the companies boss has explained how the embattled maker of Farmville looks to turn around its fortunes with a mobile drive. The cash and stock deal, marked the...
Mar 20, 2014 | Marketing through gaming
Popular mobile game Flappy Bird is set to return after its reluctant creator Dong Nguyen reversed his decision to withdraw it from app stores last month. @painfullpacman Yes. But not soon.— Dong Nguyen (@dongatory) March 19, 2014 On Twitter, a fan had asked if...
Mar 20, 2014 | Marketing through gaming
Sony has unveiled its virtual reality headset ‘Project Morpheus’ designed to work with PS4. Sony Worldwide Studios President Shuhei Yoshida revealed the company’s plans that put the Japanese electronics giant in direct competiton with the crowd-funded Oculus...
