Adverty has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay.
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
Gaming-based advertising technology platform Venatus has struck a global partnership with Frameplay.gg.
One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.
Sony has given gaming fans the first glimpse of the PS5 console, which includes a disc free version for digital only downloads.
As one of the most popular consoles globally, Nintendo Switch witnessed an influx of new players and fans since its release three years ago. According to new data, the portable video game console sales jumped 60% in a year, reaching 55.7 million units sold as of March.
Lockdown is changing mobile consumer behaviour, with brands such as Discord and Disney+ improving at the expense of Playstation and ITV, according to new research.
Amazon has made its first major foray into the video games industry, with an online team shooter called ‘Crucible’.
Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
The UK gambling and betting revenues will drop by 17% in 2024, according to data gathered and calculated by GoldenCasinoNews.com.
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.
Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.
Liberty Games has created an Intensive Gaming Course, designed to prevent couples from arguing due to feeling left out and having to battle with their partner’s other love… their PlayStation.