Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.
‘CryptoKitties’, a new virtual kittens game designed for blockchain technology has become so popular that it is slowing down trade in one of the world’s largest crypto-currencies.
Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.
Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.
Snapchat and Netflix are partnering for a first-of-its-kind World Lens — featuring a portal into a new world — for the launch of Stranger Things 2.
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.
Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.
Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Toys ‘R’ Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.
Shares of Rovio, the Finnish company made a solid debut on the Helsinki stock exchange last week.
Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a “home” where they can browse and purchase items using Masterpass.
YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.
Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).
The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37% by 2021, according to new research.
Pfizer has launched a modification of the popular sandbox game Minecraft, offering children with hemophilia a new way to learn about staying safe and prepared and maintaining their treatment plans.