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IAB Europe ramps up privacy compliance tools

Aug 7, 2020 | Ad tech, Online advertising, Regulation

Trade body IAB Europe has partnered with IAB Tech Lab to launch the IAB Privacy Lab, a new service to help development of privacy, data protection, legal compliance, and self-regulation standards for national markets.

Mediaocean buys Symsys to boost European operations

Aug 7, 2020 | Ad tech, Online advertising

Advertising services and software company Mediaocean has expanded its European operations with the acquisition of Symsys, a Dutch media management software provider.

Instagram launches TikTok rival Reels

Aug 6, 2020 | Ad tech, Online video, Social media

Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.

Google sees ad spend decline 2% as Covid-19 bites

Aug 3, 2020 | Ad tech, Online advertising, Paid search, Search Engine Optimization

Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.

AA/WARC: UK adspend to fall nearly 16% this year (with no growth until April 2021)

Jul 31, 2020 | Ad tech, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, UK

UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.

Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly

Jul 30, 2020 | Ad tech, Content marketing, Facebook marketing, Instagram, Online advertising, Online video, Paid search, Regulation, USA

Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.

TAG and JICWEBS merge to unite brand safety standards

Jul 30, 2020 | Ad tech, Online advertising, Regulation

Two leading anti-fraud and brand safety organizations Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) have announced an agreement to merge.

Media buyers expect ad spend bounce-back: Food and tech most optimistic

Jul 28, 2020 | Ad tech, Content marketing, Online advertising, UK

Media buyers are bullish about the return of ad spend despite the Covid-19 pandemic, with the food and tech sectors evoking the most confidence, according to new research.

Advertima gets €15m funding boost for ‘smart retail spaces’

Jul 28, 2020 | Ad tech, E-commerce and E-retailing, Online advertising

Computer vision platform provider Advertima has closed a €15m Series A investment round led by existing shareholder Swiss real estate company, Fortimo Group.

Global ad trends: Trusted media ‘delvers increased engagement during Covid-19’

Jul 28, 2020 | Ad tech, Content marketing, Online advertising

Advertising campaigns viewed within a trusted editorial environment yielded significantly better results for attention and viewability than the industry standard, according to new research.

‘Nasdaq of the East’: Hong Kong launches share index of Asian technology giants

Jul 27, 2020 | Ad tech, China, Online advertising

Hong Kong has launched The Hang Seng TECH Index, which tracks the 30 largest tech firms that trade in the city, including Alibaba, Tencent and JD.com.

Magnite shakes up leadership team following global rebrand

Jul 24, 2020 | Ad tech, Content marketing, Online advertising, Online video, UK

Omnichannel sell-side advertising platform Magnite has announced the company’s leadership team for EMEA, following the merger of Rubicon Project and Telaria earlier this year.

Sky partners with TVSquared to boost TV ad measurement for brands

Jul 24, 2020 | Ad tech, Content marketing, Online advertising, Online video, Programmatic, UK

Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.

More than half of UK firms ‘not planning to invest more in digital transformation’

Jul 24, 2020 | Ad tech, E-commerce, Online advertising

More than half (56%) of UK business leaders are not planning to invest more in digital transformation, despite COVID-19 and the subsequent lockdown accelerating the need for digitisation across services.

Toluna becomes parent brand for Harris Interactive and KuRunData

Jul 24, 2020 | Ad tech

Consumer intelligence platform provider Toluna has rebranded, becoming the principal brand and holding company of Harris Interactive and KuRunData.

Twitter sees strong user growth (but ad revenue plummets 23%)

Jul 23, 2020 | Ad tech, Content marketing, Online advertising, Twitter marketing

Twitter said it saw “moderate recovery” to its ad business compared with March, but ad revenue was still down 23% year over year, missing analyst expectations as the pandemic and lockdown hits the ad industry hard.

The Trade Desk launches programmatic video commercial partnership with Channel 4

Jul 20, 2020 | Ad tech, Content marketing, Online advertising, Online video, Programmatic

The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.

Amazon Web Services offers ‘Twitch style’ interactive video for brands

Jul 20, 2020 | Ad tech, Online advertising, Online video

Amazon Web Services (AWS) has announced the release of Amazon Interactive Video Service (Amazon IVS), enabling customers to tap into the same technology as Twitch to add live and interactive video in their mobile and web applications in minutes.

Connected TV trends: Europeans ‘prefer ad funded platforms to subscriptions’

Jul 20, 2020 | Ad tech, Online advertising, Online video

The majority of people in the largest European markets are choosing connected TVs as their primary way of watching television, with many more likely to choose ad-funded platforms over paid subscriptions, according to new research.

‘Bulk of data’ available to businesses going to waste

Jul 17, 2020 | Ad tech

The large majority of data is going to waste inn UK businesses, with lack of usability, security and silos among the op barriers, according to new research.

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