Content marketing and ecommerce case study: Kraft USA converts Super Bowl viewers into buyers with full funnel ad campaign

Kraft wanted to extend the value of its media, and realised that by taking consumers on a journey from an exposure of expensive paid media, to exposures close to the points of purchase, they could increase the sales conversion in a way that was highly cost effective. This content marketing case study looks at how the FMCG brand used Amazon Advertising to repurpose a Super Bowl commercial into a holistic marketing campaign and reach customers across all stages of the purchase journey.

Native ad case study: Plated optimises its content marketing to reduce customer acquisition costs

In the crowded meal-kit delivery sector, the start-up business Plated wanted to expand its customer reach outside of its usual acquisition channels of social, search, and display. This native ad case study looks at how they ran A/B testing to optimise content on native ad platforms, getting in a 12% jump in new sign-ups.

Attribution case study: Loveholidays uses machine learning to optimise customer purchase journey

Online travel agency used artificial intelligence to turn millions of customer data points into a smart strategy, boosting sales while keeping costs down. This case study looks at how the online travel retailer achieved 190% year on year growth through the use of multi-touch lead attribution.