Influencer marketing use plummets amid COVID-19 pandemic
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Ad retargeting fuels 35% of app marketing conversions
Globally, 30% of apps now run retargeting campaigns, with 35% of app marketing conversions resulting from retargeting; driving better retention and more revenue, according to new research.
Xaxis links creativity to programmatic ads with new tool
Xaxis, GroupM’s advanced programmatic arm, has launched Xaxis Creative Studios (XCS), a new creative hub to bridge the gap between great creative ideas and automated data-driven, multi-channel execution.
DoubleVerify offers standard ad metrics for connected TV apps across platforms
Digital media measurement firm DoubleVerify has launched transparency and reporting solution for connected TV (CTV)inventory, helping brands measure the success of their commercials across different TV apps.
TabMo links in-store visits to ad activity with new tool
Mobile adtech firm Tabmo has launched a tool, called In-Store Impact, that provides brands and retailers with real-time data on the increase in physical store visits generated by their advertising activity.
Mediarithmics raises €8m to expand data marketing into UK
Data marketing technology firm mediarithmics plans has won an €8m funding boost to help the expansion of its into the UK.
Post lockdown marketing trends: Branding and PR ‘will reign supreme’
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
Banking industry paid ad impressions slump by 68% amid pandemic
The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.
Beauty wholesaler Pro-Duo revamps online retail with Astound Commerce
Europe’s largest wholesale distributor of professional hair and beauty products, Pro-Duo, has partnered with digital commerce agency, Astound Commerce UK (ACUK), to upgrade its French and German ecommerce sites.
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
Lockdown is changing mobile consumer behaviour, with brands such as Discord and Disney+ improving at the expense of Playstation and ITV, according to new research.
The Peoples Ad Break: ITV fan created commercials ‘more engaging than original’
Video ad tech company Unruly has conducted a new study into the fan-created ads for ITV’s ‘The People’s Ad Break’, comparing them with the original ads to see how effective they were in terms of emotional engagement and brand recall.
Unruly appoints Oath and AOL director Alex Khan as UK Managing Director
Video ad tech company Unruly, part of Tremor International, has appointed former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.
Ad tech firms unite to launch ‘Cannes from Home’ festival
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
GDPR 2 years on: Consumers want contextually relevant ads, yet remain cautious about their privacy
Two years since the enactment of the General Data Protection Regulation (GDPR), data privacy remains a key concern for consumers who are now most receptive to contextually relevant advertising, according to new research.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
The Mix youth charity partners with NOW TV
Digital youth charity, The Mix, is launching a new partnership with streaming service NOW TV.
Lotame launches cookie-free ad data tool for marketers
Lotame has launched Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyze addressable audiences across the cookie-challenged web (Safari, Firefox, and Chrome), mobile app, and OTT environments.
Adobe launches 5 new AI services for customer insights
Adobe has launched five intelligent services, powered by its AI, Adobe Sensei.
Ad spend trends: Food and govt spending soars as travel ads plummet
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
FreeWheel and Adform launch joint programmatic buying initiative
Agencies and advertisers to benefit from unique end-to-end programmatic solution for OTT and digital media campaigns.