Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to new research.
STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.
Pipedrive, a CRM platform developed from the salesperson’s point of view, has bought Mailigen, An email marketing automation solution.
News UK’s Wireless and Bauer Media have launched Octave Audio, a new digital audio advertising platform for the UK advertising market.
80% of employees hoped that tech-enabled remote working capabilities would give them better work-life balance. However the reality is far different, with almost half (42%) claiming that new smart working practices are negatively impacting their work-life balance, according to new research.
Research firm Gartner has revealed five emerging trends in technology adoption and where service organizations are getting the most return on investments (ROI) today.
Marketing technology firm Merkle has opened a dedicated office in Aberdeen to support the city’s economic growth.
Major corporations around the world, including Twitter, Amazon and Nike are putting in place extra measures to try and limit the spread of novel coronavirus.
Ad tech firm Thunderhead has launched a new suite of journey-based AI capabilities named ThunderBay.
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
Focusing on customer experience directly leads to higher business growth, according to new research.
Ad tech firm The Trade Desk has launched its new advertising campaign, directed by comedian Neal Brennan using humour to compare the advertising limitations of walled gardens, such as today’s popular search and social platforms, with opportunities of the open internet.
How do you drive more traffic to your brand site? San Pellegrino delivered 90,000 extra visits to its website through display ads tailored to specific audiences. This case study looks at how San Pellegrino achieved a 10% increase in click-throughs with a 14% lower spend than previous campaigns.
The number of tech hubs across Africa has grown by nearly 50% in the past year alone, with Mauritius, Kenya and South Africa home to some of the best cities fro start-ups on the continent.
Online shoppers are at odds with their desire for personalised digital experiences from brands and their demand for privacy, according to new data.
2020 will be the year of the ‘Great Data Reckoning’, the tipping point in the world when it comes to data overabundance, according too a new report looking into global marketing changes.
Marketing technology firm Datasine has launched a new product designed to improve consumer engagement through hyper personalisation.
