The Trade Desk and Semasio expand contextual ad partnership

Ad tech company The Trade Desk and targeting specialist Semasio have expanded their partnership, which gives advertisers the ability to combine targeting based on audience interests with the subject matter of the content they are consuming at any given moment.

New AI data protection rules: Transparency a difficult task for the ICO

The UK’s data protection watchdog the ICO has unveiled a new AI auditing framework designed to help ensure data protection compliance — warning that running personal data through such “opaque systems” comes with inherent risks. Marcus Grazette, Policy Lead at data privacy management firm Privitar looks at how the ICO’s guidance translates into practical action for companies?