Ad tech company The Trade Desk and targeting specialist Semasio have expanded their partnership, which gives advertisers the ability to combine targeting based on audience interests with the subject matter of the content they are consuming at any given moment.
InfoSum, a London startup that has built a way for organisations to share their data with each other without passing it on to each other, has raised $15.1m in a series A funding round.
Ad platform Adform has launched a demand-side solution that keeps personalised advertising and data as platforms move away from third-party cookies.
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Ad tech firm Impact has bought Activate, a brand and SaaS platform in the influencer industry to boost social media reach from its clients.
Brits put a price on privacy: half would pay more to brands committed to protecting their personal data
Half (49%) of UK adults would pay more to do business with an organisation that is committed to protecting their personal data – surpassing Germany (41%), Spain (36%) and France (17%), according to new research.
ITV has struck a partnership with identity infrastructure platform InfoSum, to make its 30 million ITV Hub subscribers available for targeted advertising, without the need to share any first-party data.
Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC, according to new data.
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
Fewer people are annoyed with the ads they are exposed to and that fewer people are using ad blockers, according to a new study.
Posterscope has launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria.
The UK’s data protection watchdog the ICO has unveiled a new AI auditing framework designed to help ensure data protection compliance — warning that running personal data through such “opaque systems” comes with inherent risks. Marcus Grazette, Policy Lead at data privacy management firm Privitar looks at how the ICO’s guidance translates into practical action for companies?
Integral Ad Science and Channel Factory have launched Channel Science – the first YouTube product for brand safety and optimisation.
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped 72%.
Educational technology start-up Soffos has secured a lead investor for its pre-seed fundraising round.