Global ad spend by sector for Q3 2012
This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%. View high quality version...Google ‘pays Apple $1bn to be default search’
Google will start paying Apple up to $1 billion a year for the right to the be default search engine on iPhones, iPads and the iPod touch, according to a news report. Business Insider quotes Scott Devitt of Morgan estimating that Google could be paying Apple up to $1...Viral of the week: McDonald’s app tracks origin of food
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users iPhone’s into an ingredient tracker. See why it’s our viral of the week below… McDonalds partnered with DDB, Sydney to launch the TrackMyMacca’s app in...Brightcove cooks up online food TV channel with Waitrose
Waitrose has selected cloud content provider Brightcove to run a new online food channel. Designed to help inspire a nation of cooks, Waitrose TV, launched in Autumn last year, is the first purely food-related online video channel from a retailer, according to...The who’s who of Facebook and Google (Infographic)
As Facebook and Google grow, so do their corporate structures. This infographic courtesy of Hierarchy Structure and Designed by Infographics looks at the workforce hierarchy of the two leading internet giants. Facebook: Chairman and CEO: Mark Zuckerberg Board of...LBi and Digitas to merge after Publicis buy
US-based agency Digitas is merging with Dutch agency LBi, as parent company Publicis looks to consolidate its global digital marketing network. The new entity will be called DigitasLBi, and will be lead by LBi chief executive Luke Taylor, Publicis Groupe. DigitasLBi...Twitter boosts tracking tools with Bluefin Labs acquisition
Twitter has bought Bluefin Labs to help it monitor social media buzz related to TV shows. Twitter says the buy will help the company “create innovative new ad products and consumer experiences” in social TV. Initially formed by the Massachusetts Institute of...Word of mouth trends: How advertising influences real-world conversations (infographic)
Only 4% of conversations about products and services are carried out through social media channels, with most still taking place via regular face-to-face conversations, according to new research. View a slideshare presentation looking at the results below: inTV...Online recruitment trends: Demand for marketing and creative skills grow 50%.
UK businesses spent more than £2.5M on online creative and marketing freelancers in 2012, with content writing and graphic design featuring gthe the top 10 skills required by businesses, according to new data. Online work platform, Elance revealed online hiring and...Social media strategies: Brands ‘failing to reach key influencers online’
Just 11% of US corporate social media ad budgets are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research. The findings, from Technorati Media’s 2013 Digital Influence Report, indicates that despite...Yahoo allows Google display ads on websites (but not search)
Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads. The non-exclusive deal will see Yahoo’s website using Google’s massive online advertising network to show...Google revamps AdWords- targets by situation, not device
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device. The changes will let advertisers manage bids for ads across a variety of device platforms as...5 digital marketing trends for 2013: Social sharing, search portals and joined-up data
As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox. Experian’s new Digital Trends...Email marketing trends: Budgets set to rise in 2013
Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals. More than half (56%) of the 250 senior B2B and B2C...Advertising.com renamed as ‘AOL Networks’
Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004. The new brand, AOL Networks, aligns with its parent brand AOL, and caters for nearly 20,000 publishers and 4,000 advertiser and agency clients....Top 10 websites in the Middle East and Africa
View high quality version hereSuper Bowl blackout hands victory to Twitter (and Oreo)
A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures. The Super Bowl showdown between the Baltimore Ravens and the San...Global ad spend by sector: FMCG accounts for quarter of all spend
There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research
