During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
Kantar and Comscore have announced the renewal of their partnership with Auditel in Italy until December 31st 2023.
The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Two years since the enactment of the General Data Protection Regulation (GDPR), data privacy remains a key concern for consumers who are now most receptive to contextually relevant advertising, according to new research.
Omdia has partnered with JustWatch to strengthen its video-on-demand (VoD) competitive intelligence through the integration of industry-leading content analytics.
AdInMo, a programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, an investor in start-ups across Scotland and Northern Ireland.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Digital youth charity, The Mix, is launching a new partnership with streaming service NOW TV.
Lotame has launched Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyze addressable audiences across the cookie-challenged web (Safari, Firefox, and Chrome), mobile app, and OTT environments.
Marketers’ initiatives planned for the start of this year have been flipped on their head since the COVID-19 pandemic. New research indicates that personalised, empathetic engagement is now front of mind for marketers in this rapidly digitally accelerated climate.
Adobe has launched five intelligent services, powered by its AI, Adobe Sensei.
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
Digital measurement platform DoubleVerify has opened an office in Japan and has appointed former Director at Google in Japan, Takashi Takeda, to head up its business operations.
As the Covid-19 pandemic set in, Nike adapted its marketing to cater for a locked down audience at home. This case study looks at how the brand used its signature themes of determination, inspiration, and performance to engage consumers via a social media competition… with a superstar twist.
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
Over half of the world’s biggest brands are planning to freeze ad spend for at least 6 months in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
The Covid-19 pandemic is driving a new wave in ecommerce retail, value consciousness and localism in how consumers across the world shop and consume goods, according to new research.
Agencies and advertisers to benefit from unique end-to-end programmatic solution for OTT and digital media campaigns.
