Marketing skills trends: Rise of in-housing ‘helps businesses through a difficult year’
Nearly three quarters (73%) of marketers have moved at least part of their digital marketing in-house over the last year, according to new research.
WPP and TikTok strike global agency partnership
Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.
Dennis Publishing picks LiveRamp to boost ad relevancy
Dennis Publishing is using LiveRamp’s Authenticated Traffic Solution (ATS) to provide marketers with tools to deliver personalised and relevant messages to the publishing giant’s 50 million unique monthly users across its portfolio of over 30 brands including Kiplinger, The Week and Auto Express.
Eight in ten UK consumers want ad-supported streaming content
Over half of consumers will watch relevant ads in full and one in five will search after seeing ads on streaming platforms, according to new research.
Nearly 70% of Brits’ don’t trust public authorities with personal data
68% of Brits lack confidence in public authorities’ ability to securely oversee their personal data, according to new Europe-wide data.
Episerver rebrands as Optimizely for digital experience services
Episerver has rebranded to Optimizely following its acquisition of the delivery and experimentation company last year.
90% of UK brands ‘have no solution in place for the removal of third-party cookies’
With a year until, Google eliminate third-party cookies from its popular Chrome browser,75% of companies globally are worried about tracking cookies, but in the UK a massive 90% are not ready for life without third-party cookies, according to new research.
Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’
Facebook’s fourth quarter earnings were better than expected against a backdrop of growing political and regulatory challenges — but cited “significant uncertainty” as a problem for its massive ad revenue-generating machine.
41% of advertisers say lack of understanding is key barrier to CTV
While digital video ad spend is dramatically increasing in the UK, 41% of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption, according to new research.
InMobi and AdInMo partner for immersive in-game ads
AdInMo, a mobile InGamePlay brand advertising platform, has struck a partnership with global mobile advertising giant InMobi.
Millennials ‘most willing to trust marketing’
‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations, according to new research.
UK Government to use Sky‘s ‘One Campaign’ proposition for its latest Covid ads
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
Mergers and acquisitions trends: Tech and media sector ready to power bounce-back in 2021
The media and marketing sectors will fuel growth in mergers and acquisitions over the next year, as and ‘future-proofing’ will drive the agenda for businesses following the challenges of 2020, according to new global research.
Customer experience trends for 2021: Three key insights
Organisations need to bring together tech, data, CRM and analytics capabilities combined with digital transformation to boost success in 2021, according to new research looking into customer experience trends.
WARC: UK ad market to grow faster than China, US and Europe this year
The UK’s ad market is forecast to recover from Covid-19 faster than the US, China and the rest of Europe this year with the vaccine rollout and greater certainty around Brexit allowing an “overcorrection” despite continuing fragility.
Customer care Twitter trends: Best practices across 11 industries
Top brands reply to eight times more Tweets than typical brands on Twitter and receive ten times more mentions because customers know they will address their questions, according to new research.
VAMP launches digital talent agency for black content creators in the UK
VAMP Digital Talent Agency has launched, dedicated to the support and development of Black and diverse content creators in the UK.
Most business leaders revamping digital transformation plans after pandemic
The majority of international businesses are drawing up entirely new digital strategies, with two thirds (64%) of them scrapping current transformation plans due to ongoing coronavirus concerns.
Top brands skip Super Bowl broadcast ads: Budweiser, Coke, Hyundai and Pepsi push vaccine awareness instead
Budweiser is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.
Facebook News goes live in the UK
Facebook has launched its new curated news portal in the UK, marking the social media giant’s first market outside of the US.
