Jun 8, 2015 | Online advertising, Russia
3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself. View the case study below: If the same banner comes up again and again, why not make it a Post-it...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
Jun 3, 2015 | Online advertising, Online video
Netflix is testing pre-roll trailers before its original shows, but the firm claims they will only promote other Netflix original shows, are “not adverts in the traditional sense”. The company also reaffirmed its promise to users that third-party adverts will never be...
Jun 3, 2015 | Facebook marketing, Online advertising, Social media
Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers. The new artificial intelligence lab planned for Paris comes after building a...
Jun 3, 2015 | Online advertising, Regulation
Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share. The Value Me research – part of Microsoft Advertising’s bi-annual Digital Trends report,...
Jun 2, 2015 | Mobile, Online advertising, Social media
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research. The study, from ad tech firm Videology (videologygroup.com) indicates that the total...
May 29, 2015 | E-commerce and E-retailing, Online advertising, Search engine marketing
Google is adding a buy button to search results, letting shoppers purchase products directly without having to visit a separate site. The new feature was introduced at Google’s I/O developer a conference in California, in an attempt to counter the threat of Amazon,...
May 29, 2015 | Online advertising
Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research. The biggest hurdles and key...
May 29, 2015 | Online advertising
Arabic online travel site Batuta has secured a $2.5 million Series A investment round led by Siraj Palestine Fund I Founded in December 2012 by Amir Ounallah and Kamil Silbaq, Batuta has quickly become a popular source for travel information in Arabic, attracting more...
May 28, 2015 | CPG, Online advertising, Online video, Regulation, Social media
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. The video from Ruth Crilly features the model using a number of Max Factor products...
May 27, 2015 | Marketing through gaming, Online advertising, Online video, Social media, Twitter marketing
Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical. Are you ready for tonight's #Critical ? Test your precision by dropping Justin's headphones round his neck It’s the first time a broadcaster in the UK...
May 26, 2015 | Online advertising
Toyota Europe has completed the roll-out of a new pan-European, customer-centric website, developed, by Amaze. The roll-out began in June 2014 – with the French site going live first, to tie-in with the launch of the new Aygo model – and culminated with Toyota’s...
May 22, 2015 | E-commerce and E-retailing, Online advertising, Online video
YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos. The ads are powered by an integration with Google Merchant Center, delivered in cards...
May 22, 2015 | Online advertising, Social media, Twitter marketing
Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view. The new ad scheme, called objective-based campaigns,lets advertisers pay only for...
May 21, 2015 | E-commerce and E-retailing, Online advertising
Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research. The Teradata study into top 50 UK online retailers reveals need for more insight-driven personalised communications. Key...
May 21, 2015 | Online advertising, Online video
When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google. Viewable video impressions are always top of mind for agencies and advertisers. This infographic explores the 5 factors...
May 19, 2015 | Online advertising
To celebrate a change in renting laws in the UK, Airbnb has sent a floating house onto the Thames … and customers have a chance to get on board. Designed by TBWA creative directors Steve Tidball and Nick Tidball, the property will be travelling up and down the Thames...
May 15, 2015 | China, Mobile, Online advertising, Online video, Social media
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below… Every Fashion Week, labels...
May 14, 2015 | France, Online advertising, UK
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research. The study, from Eptica, found that...
May 12, 2015 | Email marketing, Online advertising
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving. Some striking figures from this year: • 18% of respondents saw an ROI of more than £70. • Delivery rates,...
