Jan 30, 2015 | Online advertising
Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research. Teradata’s 2015 Global Data-Driven Marketing Survey reveals dramatic shifts in how companies and marketers are deriving business value from data,...
Jan 28, 2015 | China, Mobile, Online advertising
WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China’s most popular social networking app explores ways to monetise its huge user base. A large number of WeChat users have received the first ads in the app’s...
Jan 26, 2015 | Online advertising, Online video, Social media
Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors. The new ‘Creatrs Network’ will operate as a creative agency that connects content curators with...
Jan 26, 2015 | Online advertising
Most display ads are not seen by anyone on the web, apart from bots, according to new research from Google. In a new study from the search giant, it found that 56.1% of ads on its various display advertising platforms remain unviewed. Google defines an advertisement...
Jan 26, 2015 | Online advertising, Social media
Pinterest plans to make more of its user data available to advertisers, as the social media scrapbook looks to further capitalise on its popularity. In an interview with the Wall Street Journal, Pinterest executive Don Faul said the firm would allow marketers to see...
Jan 23, 2015 | Mobile, Online advertising
Running an ad on Snapchat, the self-destructing messaging service that’s hugely popular with teens, costs a massive $750,000 a day, according to a new report. Snapchat started showing adverts last October, with Universal’s horror film ‘Ouija’ first to sign up,...
Jan 23, 2015 | Online advertising, Online video
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands. Available via the company’s programmatic buying console, BrightRoll insights...
Jan 22, 2015 | Online advertising
One third of tech companies don’t think they have enough knowledge of prospective clients, according to this new infographic looking into 16 biggest business challenges faced by tech companies today. The data is from a 19-page tech industry study written by...
Jan 21, 2015 | Online advertising
Forecaster, new predictive analysis tool, has launched this week, telling marketers where and how to spend online ad budgets to deliver the greatest profit. The tool takes internal and external data – from sources such as Google, transaction history, weather,...
Jan 20, 2015 | Content marketing, Mobile, Online advertising
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange...
Jan 19, 2015 | China, E-commerce and E-retailing, Online advertising
Alibaba has bought AdChina, an integrated advertising platform in China for an undisclosed sum, as the newly listed ecommerce giant looks to boost its ad operations The investment will help Alibaba boost its online and mobile advertising efforts through Alimama, the...
Jan 15, 2015 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. BuzzFeed’s top 30 linkbait phrases (number 18 will blow your mind) When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the...
Jan 15, 2015 | Content marketing, Online advertising, Online video
In January, Millward Brown digital and media experts from around the globe will once again offer their predictions for the coming year, forecasting the most meaningful trends and providing recommendations to help brands make sense of the changing landscape for 2015...
Jan 14, 2015 | Online advertising, UK
New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy. Despite a more cautious outlook, the period 2014-2015 will be the strongest consecutive growth years for UK...
Jan 9, 2015 | Mobile, Online advertising
Yahoo is planning to combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, as the firm continues its efforts to compete with Facebook and Google in the mobile ad market. According to a report in The Information, Yahoo will...
Jan 8, 2015 | Online advertising, Online video
Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil’s standard. The standard is defined as a 50% in view for at least 2 seconds, and is designed to help advertisers...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 22, 2014 | Online advertising, Unilever - Research, tips and news for marketers
Twelve of the UK’s largest brands and agencies in the marketing industry have signed on as partners to an ad tech accelerator initiative called Collider. Bauer Media, BBC Worldwide, Camelot, Diageo, Engine Group, Ex terion Media, Havas Media, Haymarket. Ogilvy...
Dec 22, 2014 | Content marketing, Online advertising
We all remember the use of José González’s beautiful track ‘Heartbeats’ in the 2005 Sony bouncy balls advert and ‘1234’ by Feist in Apple’s advert for the iPod Nano in 2007. However, a new list from Shazam details the most memorable tie ups between advertisers and...
Dec 19, 2014 | Online advertising, Social media, Twitter marketing, Viral and buyrals
As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon’s Fire Phone flop and Apple’s U2 fiasco to Facebook’s drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from...
