Aug 19, 2014 | Online advertising
This chart shows the uplift in spend for marketing channels since 2013. Marketers are spending more on mobile, with spend on the channel rising 109% from 2013. Social spend made a gain of 20% but was not as attractive to marketers as video advertising which made a...
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 18, 2014 | Germany, Online advertising, Viral and buyrals
With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the...
Aug 15, 2014 | Content marketing, Online advertising
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%). Watch this recent roundtable event hosted by Vibrant Media discussing native ads below: However,...
Aug 15, 2014 | Mobile, Online advertising
Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company,...
Aug 14, 2014 | Latin America, Mobile, Online advertising
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe. The study indicates that Latin America showed the highest year-on-year growth, soaring 215%, with major increases coming from North...
Aug 14, 2014 | Online advertising, Online video, Social media, Twitter marketing
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads. View a sample of the ad format below: The new format will be similar to most popular ad product, Promoted...
Aug 8, 2014 | Digital marketing skills, Online advertising
Nearly half (47%) of affiliate marketers working in the industry are actually self-taught, with almost three quarters admitting there is a greater need for awareness of affiliate marketing in schools, colleges and university in order to teach the next generation,...
Aug 7, 2014 | Online advertising, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. 12 big data myths busted (Infographic) Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of...
Aug 7, 2014 | China, Online advertising
The latest research about how to unlock the slowing China economy suggests internet marketing in China will be the key. China’s economy is undergoing a massive slowdown, but digital channels and government strategy could be the key to getting the world’s economic...
Aug 7, 2014 | CPG, Online advertising, Online video
Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business. The FMCG giant...
Aug 6, 2014 | Email marketing, Online advertising, Regulation, UK
The Direct Marketing Association (DMA) has revamped its code of conduct in the UK, in a move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow. The five principles are: • ‘Put your customer first’...
Aug 5, 2014 | Online advertising, Social media
OKCupid has defended its recently uncovered experiments on users, which saw the dating service deliberately set up bad matches between users to see how they would respond. Last month, OKCupid’s co-founder Chris Rudder revealed the companies experiments in a blog...
Aug 5, 2014 | Online advertising, Social media, Twitter marketing
Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in. Watch this video from Bloomberg discussing Twitter’s user numbers here: Following the company’s strong financial results, Twitter Chief...
Aug 5, 2014 | Online advertising
European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads. With over 10,000 employees and $8 billion in annual revenues, RTL...
Aug 4, 2014 | Online advertising, Online video
Almost all online video advertisers in the UK are buying their ads in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research. The study, from Videology, also suggests that screen-agnosticism for...
Aug 4, 2014 | Online advertising
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the...
Aug 4, 2014 | Online advertising
Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research. A team of researchers working with Optimus Performance Marketing has put together a trend report looking into the sales statistics of the...
Jul 23, 2014 | Online advertising, Search engine marketing
This chart shows the year-on-year change of Google ad revenue and cost per click (CPC) . Cost per click shows consistent losses each quarter with a reported -6% loss for Q2 2014. Ad revenue also sees a dramatic fall from Q3 2011 but shows steady gains since Q2 2013,...
