Ad tracking trends: Google now knows if you have kids
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns. Google has yet to make an official announcement on the feature, but it was spotted by Larry Kim CEO of marketing software firm WordStream....Ad tracking trends: Google now knows if you have kids
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns. Google has yet to make an official announcement on the feature, but it was spotted by a Larry Kim CEO of marketing software firm WordStream....Cannes Lions Grand Prix winners: Harvey Nichols and Volvo share top award
The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.” Ad agency...Cannes winner case study: Harvey Nichols celebrates selfishness with anti-Christmas viral
Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny ad turned controversial subject matter...Cannes winner case study: How Volvo epic split got 73m YouTube views
Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks. This case study looks at how the ad married celebrity and the ‘wow’ factor to...Cannes Lions Day Seven: Bono gets first ever ‘Lionheart’ award
The final day of Cannes Lions 2014 concluded with sessions featuring Bono, Intel, composer Philip Sheppard and Contagious. Bono’s presence was also boosted as he was awarded the first ever Cannes Lionheart Award. Bono’s award sought to recognise the value that a...Cannes Lions case study: Sound of Honda brings Senna to life with light display
This “Sound of Honda — Ayrton Senna 1989” ad from from Dentsu Tokyo, caught the eye of the judges at Cannes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and...Cannes Lions Day Six: P&G and Martin Sorrell talk ad creativity
Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble’s global brand building officer Marc Pritchard; WPP’s Sir Martin Sorrell, Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Also,...Cannes Lions 2014: Full highlights from the week
With Cannes Lions 2014 celebrating creativity in the digital media industries, Exact Target from Salesforce looks back at some of the key trends to come out of the festival. Throughout the Cannes Lions Festival of Creativity, the ExactTarget Marketing Cloud provided...Cannes Lions: Thought leaders – Unilever CMO Keith Weed
Unilever’s CMO shares his views about the ongoing digital revolution, the importance of training to strengthen the skills of marketers, and the new approaches for finding agency partners with the right talent. Having led Unilever’s massive shift to become...Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. Best times to post on Facebook: ‘After hours’ gets most clicks There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But...Cannes Lions Day Three: Kanye West offers to ‘improve Instagram’
The third day of the Cannes Lions festival was another eventful one, featuring Yahoo’s Marissa Mayer talking native ads and rapper Kanye West, who has offered to redesign Instagram, suggesting that it would be “a simple task” for him to beautify the...Advertisers still uncertain about real-time advertising
Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey. Over a third of respondents are unaware of what proportion of their own online campaigns involve RTA while only just over a third admit to having a ‘positive...How much are you worth? Average revenue per user at Google, Facebook and Twitter
Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15.
