Video ad buying trends: Fixed CPMs lead the way despite growth in real-time bidding
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research. The findings,...Internet ‘not responsible for dying newspapers’
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact...The Economist debuts multi-platform ad package ‘First Impression’
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app...Email marketing trends: Bounce rates drop 95% with rise of ‘list hygiene’
The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research. Image source: Silverpop The study, from Silverpop,...Amobee boosts mobile ad tools with Adconion and Kontera buys
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space. Amobee was itself bought by Singapore’s main carrier SingTel two years ago for $321 million and was formed back in 2005. The...Google to launch premium programmatic video exchange
Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space. The exchange will be called Google Partner Select and will focus on ads in high-quality videos such as TV...P&G ‘to shift 70% of digital budget to programmatic ads’
Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report. Advertising Age reported that...Instagram rolls out ads to UK, Canada, and Australia
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. The service, which has over 200 million users...How football fans have changed: Mobile savvy and engaging digitally during matches
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans. Key...Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’ Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via...Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
