Jun 21, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…
Jun 21, 2013 | Online advertising, Search engine marketing, Social media
This video offers highlights the seminars on the third day of Cannes Lions 2013, including Vivienne Westwood at the SapientNitro seminar, the Kiip Forum, Astro Teller from Google [x] and the Proximity seminar. The event commonly attracts thousands of delegates from...
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 20, 2013 | Online advertising, Online video
Kantar Media has been appointed by BARB (Broadcasters’ Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful UK audience data for marketers. Under the new scheme, Kantar will measure...
Jun 20, 2013 | Online advertising
This video offers highlights the seminars on the second day of Cannes Lions 2013, featuring seminars from Adobe, PARTY, Yahoo! and Mindshare with McLaren F1. The event commonly attracts thousands of delegates from around the world attend the festival to view...
Jun 20, 2013 | Mobile, Online advertising
Digital media firm Shazam has launched a new metric to help advertisers gauge the effect of their TV ad campaigns. The “Shazam Engagement Rate” combines third-party industry data on the number of people viewing a particular ad with the number of people who engaged...
Jun 20, 2013 | Online advertising
SapientNitro’s Worldwide Chief Creative Officer Gaston Legorburu interviewed Dame Vivienne Westwood on stage at Cannes. Cannes Lions TV spoke to them after the session to get their perspective on storytelling and engaging the human condition. Source:...
Jun 19, 2013 | Online advertising, Search engine marketing
New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here’s how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you....
Jun 19, 2013 | Online advertising, Online video
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2013, featuring Nick Cannon, Martha Stewart and...
Jun 19, 2013 | Mobile, Online advertising
Microsoft has launched Ad Pano, offering in-app ads on its Windows 8 operating system. The Ad Pano is a premium Ads in Apps solution for Windows 8, which combines the principles of a ‘hero app’ experience with Microsoft’s technology. The format lets marketers...
Jun 19, 2013 | Content marketing, E-commerce and E-retailing, Online advertising
The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report. The study, from email marketing firm dotMailer, called Hitting the Mark: Email Intelligence Report...
Jun 18, 2013 | Online advertising, Social media
Yahoo plans to let marketers bid on ads based around a user’s ‘social influence’, rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates. The move would see marketers bid against each other to target...
Jun 17, 2013 | Online advertising, Russia, Search engine marketing
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated. Watch this video explaining how the...
Jun 14, 2013 | Online advertising
CRM platform Salesforce.com has bought cloud marketing suite ExactTarget, in a deal valued at $2.5 billion. ExactTarget’s digital marketing capabilities will allow Salesforce to create a marketing platform across email, social, mobile and the web. It has more than...
Jun 14, 2013 | Online advertising
Yahoo has bought conference calling firm Rondee for an unsicloded sum, as the firm continues its buying spree just weeks after snapping up blogging giant Tumblr. The move will see Yahoo integrate Rodee’s conference call ing technology into its own services. After June...
Jun 13, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting. Now, adding the “#” sign to a word in Facebook...
Jun 13, 2013 | E-commerce and E-retailing, Online advertising
Father’s Day is rapidly approaching this weekend and so as the majority of the nation scrambles around for some last minute shopping ideas Experian shares its top 10 Father’s Day facts for 2013. 1. 12% of all Father’s Day UK searches include the word ‘when’. It’s...
Jun 13, 2013 | Online advertising, Regulation
UK trade body the IAB has launched a new initiative to drive consumer awareness over targeted online ads, with some of UK’s largest news brands, media owners and advertising tech businesses donating inventory Designed by Mediacom, the “unzipped” campaign features a...
Jun 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below… The campaign, created by DDB Chicago, is part of the brand’s...
Jun 13, 2013 | Mobile, Online advertising
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile...
