Customer relationship marketing platform Salesforce has announced that Zahra Bahrololoumi will join the company as Executive Vice President and CEO, Salesforce UK and Ireland (UKI), in March 2021 to lead operations in both key growth markets.
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
Non-essential British online retailers are defiantly optimistic, with over two thirds (67%) confident about the future of their business, despite strong concerns over the festive Q4 trading period.
Portal from Facebook has today launched its UK Christmas campaign with footballing legend, Ian Wright to show how Portal from Facebook can help families keep traditions alive, when many will not be able to see each other over the holiday period.
In support of men’s health, Sky Media and Movember announce today that they have once again partnered to promote the month-long fundraising event, which traditionally sees men grow a moustache across November.
Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.
The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today released its 2020 US fraud benchmark study, showed a dramatic 90% reduction of ad fraud in TAG Certified distribution channels.
Zurich insurance group will become the whole channel sponsor of Sky Nature and Nat Geo Primetime. The UK is the first country to launch Zurich’s global brand identity which focuses on a commitment to an optimistic, sustainable future, ‘creating a brighter future together’.
Meetrics and NewsGuard have teamed up to fight fake news, with a solution is able to detect disinformation and misinformation using human intelligence instead of an algorithm.
Ecommerce brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube, with 75% of websites ranked in the top ten positions on Baidu are .com sites.
Nearly three-quarters (70%) of UK consumers state they are more likely to remember an ad when it appears next to contextually relevant content online.
Ad tech firm Ogury has launched Thumbnail Ad, a non-fullscreen format built specifically for mobile.
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data.
Experience analytics firm Contentsquare, has bought web performance monitoring company, Dareboost, which forms a key part of the company’s new Find & Fix product.
Facebook has launched a new free-to-play gaming service, which can be played on PCs and Android apps (but not Apple devices).
Deliveroo has appointed SYZYGY London as its retained organic performance and global SEO partner following a competitive pitch.
AppsFlyer has launched Incrementality, a tool that lets marketers measure, analyse and optimise the ROI from their remarketing campaigns and understand how their marketing efforts are impacting their bottom line.